Tasmania Wins As The Most Positive State On Twitter
Have you ever wondered what Victorians care about that the rest of the country don’t? Or what people from New South Wales tweet about the most? Spredfast, a social media software company, monitored Twitter over the course of last year and has found some interesting insights.
“With two million tweets in 2016, NSW is the most active Australian state on Twitter, with the topic of tourism trending throughout the year. The data also revealed that four Australian states trended on the topic of jobs, while Western Australia was the loudest state when it came to discussing horse racing.
“When we take a look at the sentiment, Tasmania wins the prize for the most positive Tweets,” said Adrian Mottershead, head of ANZ at Spredfast.
In 2016, the top three hashtags of the year revealed a strong interest in politics and sports.
Top topics per states in 2016
‘Job’ has been the top topic in 2016 on Twitter in Victoria, South Australia, Queensland and the Australian Capital Territory.
Tourism and creativity are what inspires people in New South Wales and Tasmania to tweet the most.
Finally, Northern Territory seems to speak about news most often which may be influenced by the NT News publication which often has quirky headlines.
And Spredfast has revealed the surprising data that Western Australia loves to talk about horse racing more than anything else!
Most retweeted and liked tweet per state in 2016
Australian Capital Territory
Canberra’s must-see events from September 2016 to March 2017 https://t.co/wZUqdw09xV #Canberra #bucketlist #Travel pic.twitter.com/I8KtOjyF30
— Morgan Magazine ™ (@supermorgy) August 18, 2016
New South Wales
What an amazing picture #supermoon2016 #sydney pic.twitter.com/LQFcIwqdjJ
— Hana (@Hana_ElSayyed) November 14, 2016
Northern Territory
Camping in the Kakadu – what a trip. Check out my travel blog.https://t.co/nQ8RCG808g#kakadu #campinginNT #northernterritory pic.twitter.com/Edvzmqz3Tn
— Lynne Morley (@Lynne_Jean) October 16, 2016
Queensland
Hey, @PeterDutton_MP, I’m Lebanese Australian and I’m the Deputy Premier of #qld #auspol #spreadhummusnothate pic.twitter.com/PFN3T9WrCo
— Jackie Trad (@jackietrad) November 23, 2016
South Australia
Signwriters Adelaide https://t.co/8dbN0UqylT #signwriters #sign #signwriting #Adelaide pic.twitter.com/Li812u1l7u
— HOME GIRAFFE (@HOMEGIRAFFE) March 24, 2016
Tasmania
The bowlers in #Rajkot wish they were in #Hobart, and the batsman in Hobart wish they were in Rajkot! #IndvsEng #AusvsSA
— Stuart Broad (@StuartBroad8) November 12, 2016
Victoria
heading to #melbourne#australia #2pm
anybody in #melbourne ? https://t.co/ivpHZo0JgP— JUN. K (@Jun2daKAY) November 10, 2016
Western Australia
The best #SEO company in #Perthhttps://t.co/KfD5C9ACGj #marketing #onlinemarketing #SearchEngineOptimization #business
— BizSuperViewz (@BizSuperViewz) December 7, 2016
2016 Twitter numbers for Australian states
New South Wales is the clear winner for 2016 for tweets. Victoria and Western Australia follow closely in second and third place.
However, when looking at which state was the most positive in 2016, Tasmania is winning the race. Western Australia is following as the second place and Victoria as the third.
For all the states, people were tweeting most frequently around midday and during weekdays.
Top tweeting states in 2016
- New South Wales – two million tweets
- Victoria – 1.9 million tweets
- Western Australia – 1.2 million tweets
- South Australia – More than one million tweets
- Queensland – 700,000 tweets
- Australian Capital Territory – 450,000 tweets
- Northern Territory – 400,000 tweets
- Tasmania – 200,000 Tweets
Top state sentiment in 2016
Lead image: Twitter, @Australia
Please login with linkedin to comment
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.