Redhanded communications has announced its most recent additions, Torey Woff and Matt Peek, arrive with unique expertise having spent much of their career servicing large-scale clients at leading advertising agencies.
Woff joins Redhanded as a senior account manager, with nearly seven years’ experience working across an array of industry categories, particularly food and government. She believes now is the perfect time to be helping urbanites see the true value of agricultural industries.
“There is a closing gap between farmers and the metro consumer, which is exciting. The recent acknowledgement by the AFL to create a farmer’s round is a good example of this. So it’s important that we understand and explore emerging opportunities with our clients.” Woff will play a key role in developing and strengthening client relationships and supporting junior staff development.
Peek, who has been appointed head of client services, said: “Making the switch to Redhanded was primarily driven by the agency’s reputation and vision. There are so many creative agencies now, what drew me to Redhanded is they are an agency with a clear and unique proposition, they have stood by that vision and reaped the rewards committing to a greater Australia. It’s that strength in leadership which was the biggest draw card.”
Peek is a multi-disciplined advertising account director with 10 years’ experience and a proven track record in strategy, coordinating national integrated campaigns and achieving outstanding business outcomes for clients such as Infiniti Cars, Pedders Suspension and Swann Insurance. He is passionate about branded content and also has an impressive film making background as a two-time Tropfest top 16 finalist.
Redhanded MD Jim Gall said the appointments of both Torey and Matt were a critical part of Redhanded investing in its client relationships to improve focus and client satisfaction.
“With Torey’s experience in behavioural change, particularly in the digital sphere and Matt’s content and production background, we are better equipped to meet the evolving needs of our clients across a host of categories from Agriculture and government, right through to food, health and lifestyle. We’re really pleased we have been able to attract this type of talent,” said Gall.