Tablet sales soar, iPad set to lose its crown

Tablet sales soar, iPad set to lose its crown
SHARE
THIS



Local tablet sales for the first six months almost equaled last year’s total sales of the device, while the iPad looks set to be overtaken as the top tablet seller in Australia within 18 months.

According to research by analyst firm Telsyte, there was 2.3 million tablets sold in Australia in the first half of 2013, compared with the 2.4 million sold in 2012, taking the total users in this country to seven million, with annual device sales revenue estimated to exceed $2 billion this year.

Telsyte’s research predicts that sales of Android tablets will overtake Apple tablets by 2015. In the first half of this year iOS-based Apple account for 52% of sales, with 42% Android devices, and the remaining 5% Microsoft tablets.

Telsyte managing director, Foad Fadaghi, said the iPad mini helped Apple retain market leadership in the first half of 2013 but warned the tech giant the market has become increasingly competitive.

Samsung – already dominant in the smartphone market – leads the Android-based tablets market with almost 40% share.

Telsyte also said Windows-based tablet sales will spike to somewhere near 20% of the market in the next four years.

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]