Sydney Festival Unveils 2017 Campaign & Brand Refresh by Alphabet Studio

Sydney Festival Unveils 2017 Campaign & Brand Refresh by Alphabet Studio
SHARE
THIS



Having just celebrated 40 years of bringing cultural and arts events to our shores, Sydney Festival marks 2017 with a new Festival Director (Director, writer and actor Wesley Enoch), an abundance of national and international works, and a new look.

With each appointment of a new Festival director, Sydney Festival invite studios to pitch creative to define and represent the new vision for the festival. Alphabet won the creative tender.

Early in the creative development Enoch emphatically stated “I am a maker” and it is from this, that Alphabet took their creative cues. A Festival made by a maker. A Festival inviting all to be makers. A Festival to make your own.

sydney-festival-brochure-covers-v2 sydney festival brochure covers v1 SydneyFestival-hero2 SydneyFestival-website3

Integral to the brief was to retain the essence of the brand. Rethink, retool, reimagine it whilst retaining its integrity. Alphabet did so by taking the existing brand font and re building it – pulling it apart and reassembling,  creating and customising a bespoke typeface for the Festival. Shifting and reshaping into various forms across multiple applications, the graphic becomes a metaphor for connections, reinvention, interpretation, energy and the unexpected.

The Festival is about people and for people. Combining a pop palette with a series of beautiful portraits representing audience diversity, a series of eclectic campaign images define the immersive experience of the Festival and the people who love it.

A series of 8 festival brochure covers represent this diverse selection of Sydneysiders and festival-goers. Conceptualised, art directed and developed by Alphabet and working with Festival team, 2017 merge all the features of what makes Sydney Festival integral to Sydney in Summer.

Client: Sydney Festival
Agency: 
Art Direction: Tim Kliendienst and Paul Clark
Design: Belinda Rabe
Website Design: Lara Juriansz
Animation: Finlay Downes­

alphabetstudio.co

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]