Switch Media Launches Video Streaming Monetisation Solution – Undetectable To Ad Blockers

Switch Media Launches Video Streaming Monetisation Solution – Undetectable To Ad Blockers
SHARE
THIS



Online video streaming Switch Media, has launched AdEase, a new product that will help broadcasters and advertisers avoid ad blockers and maximise revenue from ad viewing.

AdEase is a server-side ad insertion (SSAI) product that integrates with third party content management platforms to ingest the ads and deliver them direct to their destination on desktop and mobile devices.

By seamlessly stitching ads directly into sporting or entertainment programs, AdEase delivers a continuous video stream that not only makes it harder to isolate and block an ad but also provides a much smoother viewing experience by eliminating buffering between ad breaks.

Global research released in August* found that the amount of Internet users using ad blocking software in Australia exceeded one in five with the global cost of ad blocking estimated to be more than $21 billion in 2015.

Switch Media CEO Christopher Stenhouse said AdEase allows advertisers to maintain audience viewing which ultimately increases ad completion. “With ad blocking software growing in popularity among some demographics and posing an increasing threat to free content on the Internet, our solution is crucial for the revenue streams of Internet publishers, broadcasters and advertisers alike.

“AdEase is a product that allows a TV-like viewing experience for our clients and their end viewers – a more reliable playout of complete ads that we believe will lead to happier advertisers and more revenue from ad spend.”

Unlike some competitors, Switch Media’s breakthrough technology avoids the need for client ads and media to be re-ingested into their system before delivery to the viewer’s device.

“AdEase is agnostic to where the media is stored and makes requests for the required media at time of playback. This saves content providers hours of ingestion time as well as the related costs,” Stenhouse said.

“And while some competitors do not incorporate an integrated player, AdEase comes complete with the Switch Universal Player allowing seamless integration that can deliver both HTTP Live Streaming (HLS) and DASH technology across multiple platforms, as well as robust and insightful analytics.”

Stenhouse said Switch Media was determined to provide its customers with the best solutions to take full advantage of the opportunities of both on-demand and live streaming

“Streaming is a complex technology exercise. With AdEase and our other innovations we are making streaming an ever better experience for broadcast, corporate and government customers as well as their end users.

“AdEase will provide customers with powerful analytics essential for tracking the effectiveness of online ads which will in turn allow them to command higher CPMs for their ads.”

Switch Media will launch its AdEase technology at the Australian OTT Summit on Wednesday and Thursday, 18-19 November, at Sydney’s Intercontinental Hotel.

Please login with linkedin to comment

birch & waite red note

Latest News

Chris Bath To Join Network 10 As National Weekend News Anchor
  • Media

Chris Bath To Join Network 10 As National Weekend News Anchor

Network 10 has announced the appointment of Chris Bath as its national weekend news presenter for 10 News First. Bath is one of Australia’s most respected news and current affairs presenters and seasoned journalists. Her career includes 20 years at the Seven Network, where she presented Seven News and hosted Sunday Night from its launch, […]

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad
  • Advertising
  • Campaigns

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad

During the weekend of the Bathurst 1000 in October, Volkswagen Commercial Vehicles premiered its ‘Too Powerful For TV’ campaign for the new Amarok V6 Ultimate 580. However, Ad Standards found the commercial to be “unsafe” for showing reckless driving that would breach road rules, and it was subsequently discontinued. Volkswagen and DDB Sydney have since […]

The Dangers Of An Outside-In Approach To Improving A Business
  • Opinion

The Dangers Of An Outside-In Approach To Improving A Business

Peter Shields (pictured below) is expert at assisting individual and collective leadership and author of Leadership Alchemy – a book about transforming business value from the inside out. In this guest post for B&T, Shields takes a look at the “outside-in” approach to assessing any business and the dangers it brings… According to a 2016 report by Consultancy […]

Opinion

by B&T Magazine

B&T Magazine
QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Suncorp Chooses Leo Burnett Sydney To Handle Creative For APIA
  • Advertising

Suncorp Chooses Leo Burnett Sydney To Handle Creative For APIA

Financial services group Suncorp has announced the appointment of Leo Burnett Sydney as the new creative agency for over-50s insurance brand APIA. Leo Burnett replaces DDB Melbourne on the account, with the latter left off Suncorp’s creative agency roster following a review earlier this year. Suncorp recently implemented a masterbrand strategy which brings together the […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine