Switch Media Grows Its European Offering With Two Euro Appointments

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To bolster its continued growth in the European market, two experienced international broadcast and digital media executives have joined Switch Media.

For Switch Media, key appointments for Europe, Middle East and Africa (EMEA), Märta Rydbeck as its managing director and Tomas Weber as its technical director will add further experience to the company’s global leadership team and assist it to deliver on a strategy to drive continued growth and industry disruption.

Switch Media CEO Mark Johns said: “Switch Media’s track record of building high-quality video solutions for over a decade has helped revolutionise streaming and aided content owners to provide a quality experience and, as a result, better monetise their offering.”

“Marta’s expertise around video workflows and the digital transformation of the broadcast space, combined with Tomas’s intrinsic understanding of media asset management and software solutions, will assist with the continued delivery of innovative products, like our newly launched product suite MediaHQ.

Rydbeck, who has held several senior director positions across Eurosport, Bonnier Broadcasting, Ericsson/Red Bee Media and SDI Media, brings over 20 years’ experience in the media and technology industry to Switch Media.

She said: “The global broadcast industry is evolving at a rapid rate requiring broadcasters to be more agile and adaptable. Switch Media’s product suite MediaHQ addresses these needs with its flexible components and powerful workflow engine.

“My background is long and extensive in the broadcast-space, and I look forward to driving Switch Media’s reputation of products, that not only answer industry needs but leapfrog competitors to set new industry benchmarks, in the EMEA region.”

Weber’s appointment with Switch Media as technical director follows the company’s acquisition of Mediasmiths AB, of which he was a founder.

With an extensive technical background, Weber draws on 15 years in the media space with clients from across the world and in roles ranging from software development to implementation, solutions architecture and media software product design.

He said: “The needs of the industry are ever changing, and OTT is no exception. As the technology and market continues to evolve, online video has moved from being an afterthought into a core priority for many media businesses. Although this transformation happened years ago, the technology used is yet to catch up in some instances.

“I’m thrilled to be working with Switch Media to help bring MediaHQ and its multi-award-winning video capabilities to content owners who are ready to take their video workflow and delivery to the next level.”

Johns added: “It’s a really exciting time in the industry, particularly in Europe, with the region well and truly on the brink of rapid growth, with Western Europe OTT revenue predicted to hit more than $23 billion by 2023.

“As the global evolution of video technologies continues and shows no signs of slowing down, Marta and Tomas’ long-held knowledge of broadcast and OTT streaming technologies within the European market will ensure that Switch Media is well placed to continue to grow our slice of the video technology pie.”

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