The giant sandwich chain SUBWAY has joined forces with Disney.Pixar to launch the food chain’s new kids’ meal, KidsPak.
The launch of the meal, which will be a permanent change to the menu, coincides with the new Disney.Pixar animated film, Inside Out.
SUBWAY kiddies can choose from limited edition collectibles.
SUBWAY regional marketing director Gina Kahler said the brand was excited to be launching a new and improved kids’ meal that created better options for the whole family.
“We are proud of the new KidsPak at SUBWAY and that our brand continues to offer a wide variety of ingredients so customers at any age or stage can make choices that fit within a healthy active lifestyle.
“In addition, we are excited to be collaborating with Disney, and we hope this relationship encourages families to spend some quality time together and be entertained by Inside Out, and enjoy a meal afterwards at SUBWAY.”
Jo Bladen, general manager, studios, The Walt Disney Company Australia and New Zealand added: “Disney and Subway have a shared focus on family, and we are excited to team up with SUBWAY on our latest release from Pixar, the highly-anticipated Inside Out. Disney’s family entertainment and the healthier choice KidsPak make a perfect pair that we are thrilled to offer Australian consumers.”