Study: Aussie Kids Abandoning TV For This Thing Called The Internet

Study: Aussie Kids Abandoning TV For This Thing Called The Internet
SHARE
THIS



In what should come as no surprise to anyone, a new study has found that Aussies kids now spend more time using the internet than watching TV.

However, the study, by Roy Morgan Research, wasn’t all bad news for TV bosses. When it came to entertainment and kids, the telly was still king as much of kids’ internet time was done at school or outside the home.

According to the research, kids aged six to 13 spend an average of almost 12 hours a week using the internet, almost double the six-and-a-bit hours a week kids spent online in 2008. Including all internet use at home, school or elsewhere, the time spent online has risen consistently over the period, increasing by an average 42 minutes each year.

Over the past eight years, rising internet use has taken time away from watching television—and in 2016 overtook it as the more time-consuming media among kids. In 2008, the average Australian youngster spent over 14.5 hours a week in front of the box; by 2016, this had declined to 10.5 hours.

At home, kids spend just almost eight and a half hours a week using the internet—still around two hours less than they spend watching TV.

Changes in how Aussie kids spend their time

7139

 

 

Commenting on the study, Roy Morgan CEO Michele Levine said: “As of last year, Aussie kids now spend more time each week using the internet than watching television.

“However, not including the hours spent online while at school or out and about, TV remains the more popular medium at home. The trend indicates that it could be a few years yet before kids are spending more of their quality home-time in front of computer (or tablet or mobile) than the television.

“The internet is taking time away from TV in large part because it’s what many kids now treat as television. Watching online videos is the most common internet activity, something two-thirds of kids do in an average four weeks. Almost one in four kids say YouTube is their number one favourite website.”

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]