Study: 87% Of Aussies Still Listen To Radio In Summer Despite Absence Of Regular On-Air Hosts

Study: 87% Of Aussies Still Listen To Radio In Summer Despite Absence Of Regular On-Air Hosts

While regular radio on-air teams take a break over the summer period, new research has revealed that their absence hasn’t had a big impact on Aussies’ listening habits.

According to GfK’s Radio Insights Summer Listening report, commissioned by Commercial Radio Australia (CRA), 87 per cent of listeners tune in to as much or more radio during the summer months.

Furthermore, 89 per cent listen to as much or more music over the period, 84 per cent listen to as much or more news, 64 per cent listen to as much or more talkback, and 55 per cent listen to as much or more sport.

The report found that that radio in both metropolitan and regional areas reaches 62 per cent of listeners at their holiday destination, and one in two radio listeners strongly agree that during the summer months they are more likely to listen to media than watch it.

The most important things when choosing a radio station to listen to during summer are the music (88 per cent), the entertainment factor (86 per cent), the information provided (77 per cent), the fun factor (76 per cent), news/traffic reports (74 per cent), and presenters/announcers (71 per cent).

GfK’s Radio Insights Summer Listening report

The research also found that radio listeners are more likely than non-listeners to say they increase spending on groceries and eating over summer.

Radio listeners aged 18 to 24 are more likely to increase their spending over summer, with 39 per cent more likely to spend more on eating out, 35 per cent more likely to spend more on fast food, and 30 per cent more likely to spend more on groceries.

CRA chief executive Joan Warner said while media consumption patterns changed over summer, this second summer survey shows radio listening often increases because people have more time while on holidays.

“People are listening to the radio as they travel and are tapping into the local community at their holiday destinations for information and entertainment,” she said.

“The Summer Insights once again shows radio is very effective over the summer period in reaching consumers even when they are out of their regular routine.”




Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]