Study: 87% Of Aussies Still Listen To Radio In Summer Despite Absence Of Regular On-Air Hosts

Study: 87% Of Aussies Still Listen To Radio In Summer Despite Absence Of Regular On-Air Hosts
SHARE
THIS



While regular radio on-air teams take a break over the summer period, new research has revealed that their absence hasn’t had a big impact on Aussies’ listening habits.

According to GfK’s Radio Insights Summer Listening report, commissioned by Commercial Radio Australia (CRA), 87 per cent of listeners tune in to as much or more radio during the summer months.

Furthermore, 89 per cent listen to as much or more music over the period, 84 per cent listen to as much or more news, 64 per cent listen to as much or more talkback, and 55 per cent listen to as much or more sport.

The report found that that radio in both metropolitan and regional areas reaches 62 per cent of listeners at their holiday destination, and one in two radio listeners strongly agree that during the summer months they are more likely to listen to media than watch it.

The most important things when choosing a radio station to listen to during summer are the music (88 per cent), the entertainment factor (86 per cent), the information provided (77 per cent), the fun factor (76 per cent), news/traffic reports (74 per cent), and presenters/announcers (71 per cent).

GfK’s Radio Insights Summer Listening report

The research also found that radio listeners are more likely than non-listeners to say they increase spending on groceries and eating over summer.

Radio listeners aged 18 to 24 are more likely to increase their spending over summer, with 39 per cent more likely to spend more on eating out, 35 per cent more likely to spend more on fast food, and 30 per cent more likely to spend more on groceries.

CRA chief executive Joan Warner said while media consumption patterns changed over summer, this second summer survey shows radio listening often increases because people have more time while on holidays.

“People are listening to the radio as they travel and are tapping into the local community at their holiday destinations for information and entertainment,” she said.

“The Summer Insights once again shows radio is very effective over the summer period in reaching consumers even when they are out of their regular routine.”

Latest News

Monday TV Wrap: ‘Australian Story’ Heads A Stellar Night For The ABC
  • Media

Monday TV Wrap: ‘Australian Story’ Heads A Stellar Night For The ABC

An inspirational episode of Australian Story proved a winner for the ABC last night. The episode, that featured former deputy PM Tim Fischer and his autistic son Harrison, was the most watched show of the evening – pulling 732,000 viewers – outside of the 6pm news bulletins. Seven won the night with 29.8 per cent; however, […]

by B&T Magazine

B&T Magazine
Myer Goes “Naughty Or Nice” In Christmas Spot Via Clems Melbourne
  • Campaigns

Myer Goes “Naughty Or Nice” In Christmas Spot Via Clems Melbourne

Myer has announced the arrival of Naughty or Nice Baubles for sale at Myer stores around Australia. The baubles, developed by Clemenger BBDO Melbourne, are the centerpiece of this year’s Myer Christmas campaign. A Naughty or Nice bauble apparently lets you and your family know whether you’re on Santa’s naughty or nice list. Using a little […]

Columbus Appoints Reprise Digital’s Rich Conway As Group Client Partner
  • Technology

Columbus Appoints Reprise Digital’s Rich Conway As Group Client Partner

Data-driven marketing agency, Columbus, A Merkle Company has appointed Rich Conway as Group Client Partner in NSW. Conway will lead a large-scale team and head up Columbus’ integrated solutions across Virgin Australia and a number of key Australian brands. With more than seven years of industry experience, Conway joins Columbus from Reprise Digital where he […]

The Brand Agency Brings Science To Behaviour Change
  • Media

The Brand Agency Brings Science To Behaviour Change

The Brand Agency has welcomed behavioural psychologist Dr Mark Hurlstone to its strategy and behaviour change team. Dr Hurlstone is head of The University of Western Australia’s Behavioural Economics Laboratory in the School of Psychological Science. Dr Hurlstone’s appointment is in direct response to the lack of true behavioural psychologists in the communications industry. His expertise will […]

Buyer journey flat isometric vector. A man to make a purchase is moving by the specified route with following steps - awareness, consideration, reviews, choice, purchase.
  • Advertising

Study: Australian Consumers Say Marketers Are Doing Customer Experience Wrong

Despite increasing investment from brands in marketing technology, nearly half of Australian consumers say brands aren’t meeting their expectations when it comes to the customer experience (CX). On top of this, even fewer remember the last time a brand exceeded expectations, according to results of a global survey commissioned by Acquia. Today’s consumers have more […]

Busiest robot in the office with a heavy workload on all of his six hands.
  • Partner Content
  • Technology

Seven Tips To Stop Robots From Taking Your Job

The Fourth Industrial Revolution is upon us, and it has many people freaking out about their career future. Jobs are increasingly being automated via technology such as artificial intelligence (AI), the Internet of Things and cloud computing. In fact, recent research by McKinsey suggests about 60 per cent of occupations could see at least a […]

Partner Content

by Hays

Comms Council & Pluto Media Form AWARD School Indigenous Scholarships Program
  • Advertising

Comms Council & Pluto Media Form AWARD School Indigenous Scholarships Program

In a bid to encourage more indigenous people into the advertising and media industries, Pluto Media has teamed up with The Communications Council of Australia to form a brand new AWARD School Indigenous Scholarships program. This includes acceptance into the AWARD School Application workshop and then, if selected, entry into the AWARD School course itself. Pluto Media’s […]

by B&T Magazine

B&T Magazine
News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]