Southern Cross Austereo’s in-house client creative services team, The Studio at SCA, has expanded beyond radio to produce TVC campaigns for partner OVO.
The latest 30-second commercial promoting OVO’s 100GB prepaid Mobile Broadband Plan marks the third TVC for the client.
Featuring a beleaguered dad lamenting his family’s struggles with sub optimal home internet, the commercial positions OVO’s Mobile Broadband as a solution for typical broadband friction points in the family home.
This latest spot follows a launch campaign for OVO’s mobile plan for kids, aimed at parents of first-time phone users, and a subsequent animated campaign for the same product.
OVO’s head of marketing, Melissa Jones, said the overall results from these campaigns have been “really outstanding”.
“Over the December/January period we saw a 60 per cent increase compared to average sales over same time last year for our mobile for kids product, which exceeded the 25 to 30 per cent we were expecting,” she said.
“We’re confident that the creative contributed significantly to those results.”
Luke Parsons, head of The Studio at SCA, said: “Our position in market as Australia’s leading audio innovator is well-known, but this work with OVO signals a turn to a more comprehensive multi-platform approach for SCA’s clients.
“We’re uniquely situated now as a publisher to not only provide unrivalled reach for clients, but also produce creative completely in-house, from initial concept through to the final product, be that an audio or visual campaign.
“Our production capabilities exceed that of our competitors and now even rival some of Sydney’s more established creative and production houses.”
The latest campaign is on-air now, having been rolled out across the Hit and Triple M networks, and SCA’s regional TV network.