Streetwear Brand Launches The First-Ever Google Street View Lookbook

Streetwear Brand Launches The First-Ever Google Street View Lookbook

Streetwear clothing brand OneMeth has launched a 360-degree lookbook of its fall/winter 2015 line. The brand’s lookbook- created by Toronto digital and design shop OneMethod-marks the first time Google Street View has been used to showcase a fashion label’s new products.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

Using the Google street view’s navigation tool users can explore the OneMeth studio where they will get 360-degree look at eight different models wearing pieces from the new line.

Max Sawka, associate creative director of Onemeth said: “We’ve seen many great brands experiment and evolve the actual content of fashion lookbooks, but we haven’t really seen too many challenge the format.

“When we landed on Google Street View as a new way to introduce our line, everything clicked. It offers viewers an incredible virtual experience with the clothing, like you can almost grab the gear.”

“The team that shot it, Virtuo360, was in and out in under two and a half hours, and was also really willing to work with us on what the end product would look like,” he said.

Check out the eight models, with blurred faces looking very modelly:








CREDITS
Project: Google Streetwear View
Brand: OneMeth
Agency: OneMethod
Photography: Virtuo360