Straight Up PR Spreads Itself Across New Peanut Butter Client

Straight Up PR Spreads Itself Across New Peanut Butter Client

PR agency Straight Up PR proves its services are even sought after across the Tasman Sea in New Zealand, with its latest client win, Pic’s Peanut Butter and is asking the question that divides peanut butter fans across the globe – are you a crunchy or smooth fan?

The peanut butter company internationally recognised for its all-natural, full flavour spread, is the latest addition to Straight Up PR’s portfolio of health and wellbeing and lifestyle PR clients.

Straight Up PR was appointed as Pic’s Peanut Butter’s Australian PR agency off the back of Pic’s securing nationwide distribution of the product, which can now be found in all Coles and Woolworths stores, as well as independent supermarkets.

_OWP6682

pic’s peanut butter

“It’s been a big year for Pic’s Peanut Butter, especially with the announcement of Woolworths as our latest distributor. We’re thrilled to have Straight Up PR on board as our Australian PR agency, and with our shared passion for health and wellness, there is no doubt they’re the right ‘Pic’ for us,” said Nikki Neate, marketing manager at Pic’s Peanut Butter.

Made from freshly roasted nuts from Queensland, the New Zealand owned and run company prides itself on showcasing the demand and need for high quality healthy food, and also highlights the close knit ties Australia has with it’s neighbour, New Zealand.

“Bringing on board Pic’s Peanut Butter not only demonstrates Straight Up PR’s growth in Australia, but validates the strong reputation we’ve created in the health and wellbeing and lifestyle industries, even in New Zealand!” said Hannah O’Donnell, managing director and founder of Straight Up PR.

Straight Up PR is all about understanding people, building and maintaining relationships, cutting the spin and being real, which is what initially attracted Pic’s Peanut Butter to the agency. The team specialises in the health and wellbeing and lifestyle industries, and it is through these specialties that they align their values with their clients.




Please login with linkedin to comment

pic's peanut butter Vivid

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]