Havas Village partners, Havas Worldwide and Red Agency, have launched a campaign with renowned Aussie cricket legend, Steve Waugh. ‘Saying It Is The Easy Part’ focuses on the plight of children who are living with rare diseases.
This year, to bring the issue to life, Havas and Red Agency have created a series of content videos showcasing the pronunciation of these often complicated named diseases.
The films aim to raise awareness of those living with these conditions, with a call to action to support the Foundation and donate at www.stevewaughfoundation.com.au.
James Wright, COO of Havas Worldwide and CEO of Red Agency, says that while last year’s campaign was about raising awareness for the Foundation, this year there would be more of a focus on the children it supports.
“We asked young children to try and pronounce the names of these rare diseases to give people a greater understanding of these conditions, which affect 1 in 10 young Australian’s today. For many children and their families who are living with rare diseases the Foundation is the only place for them to turn. Yet they show tremendous strength of character to battle these challenges, and we wanted to bring this important issue to the fore and raise much-needed funding for the Foundation,” said Wright.
Stuart Turner, executive creative director, Havas Worldwide, is thrilled to be working on a project that really reflected shared values between client and agency.
“There are more than 400,000 children in Australia affected by more than 8,000 rare diseases. Of these 8,000, a good majority of the disease names are near impossible to pronounce,” said Stuart.
“It’s pretty sobering when you meet these children who can say the most complicated disease name with utmost ease. But when you see what they have to endure you realise that pronouncing the diseases is the easiest part. We thought this insight was remarkably moving and would move people to donate.”
Steve Waugh, said: “We’ve had a fantastic experience working with the team at Havas and Red Agency. It has been a really successful year for the Foundation through their ongoing support. The team, their considered approach and creative thinking truly reflect the spirit of what we’re all about.”
“The rare disease patient is the orphan of the health system, often without diagnosis, without treatment, without research and therefore without reason to hope. This is why the Steve Waugh Foundation exists. The Australian rare disease community is growing, with a leading number of medical and advocacy groups joining together to give those living with a rare disease a voice.”
The Foundation takes a holistic approach to supporting children and young adults (0-25yrs) with the most rare diseases, working to give these children and young adults a better quality of life, offering life-changing support and the opportunity to connect with others.
Waugh concluded, “We want the public to see the films, understand the story behind the Steve Waugh Foundation, then visit our website at www.stevewaughfoundation.com.au and make a donation.”
The work follows last year’s award-winning inaugural Captain’s Ride – a 920km bicycle ride from Sydney to Byron Bay that Steve will once again be undertaking across a new route with 70 VIP riders this October.
Creative Agency: Havas
ECD – Seamus Higgins
ECD – Stuart Turner
Senior Account Manager – Carly Pelham
Senior Account Manager – Lawrence Pretty
Creative – Damian Galvin
Creative – Zac Pritchard
Head of Broadcast – Monique Pardavi
Producer – Harriet Tahtouh
Production Company: Finch
Director – Nic Finlayson
Producer – Catherine Anderson
MD – Corey Esse
DOP – Adisug Tubtim
Key Grip – Toby Copping
Sound – Steve Foy
Post Production: The Butchery
Editor – Jo Scott
Colourist – Drew Downs
Music – Ramesh Sathiah
Sound Design – Song Zu
PR: Red Agency
CEO, Red Agency Group & Group COO, Havas – James Wright
Senior Account Manager & Behaviour Change Specialist – Nick Day
Account Executive – James Kean