Stephen Scheeler Promoted To Managing Director Of Facebook Australia

Stephen Scheeler Promoted To Managing Director Of Facebook Australia
SHARE
THIS



Facebook has announced Stephen Scheeler, currently head of retail and automotive at Facebook, is the new managing director of Facebook Australia and New Zealand.

Scheeler, already in his third year at Facebook, will take over the role immediately and will report in to Dan Neary, vice president, Asia Pacific, Facebook.

“I’m a great believer in the Facebook culture of hiring great people and growing their careers throughout the company. Stephen has been a remarkable leader and key part of the established and successful ANZ team. Stephen has done an outstanding job and been responsible for new partnership solutions, local innovations and original thinking,” said Dan Neary, vice president, Asia Pacific, Facebook.

The old managing director, William Easton, was set to leave the social media platform to head up some new ventures in the Asian market.

Scheeler will work closely with key brands, agencies and clients to drive their business results using Facebook’s family of applications and services. Some 11 million people in Australia and two million in New Zealand use Facebook each day, more than any other site in these markets. Every day thousands of businesses also use Facebook to advertise to current and potential customers and use Facebook’s apps and tools to grow their businesses.

“There has never been a more interesting time to be in our industry. The pace of change and opportunities to innovate are phenomenal. We have an amazing team here at Facebook, a strong roadmap and a fantastic suite of apps and services. I couldn’t be more excited about the next part of the journey,” said Scheeler.

He was recently on a panel discussion about digital marketing, saying how the words ‘social’ and ‘digital’ are dying.

Scheeler is a seasoned industry strategist, with a background in start-ups, retail, telco, consumer packaged goods marketing and automotive retailing, having previously held senior marketing and innovation roles at Westfield, Lion and Subaru. He also spent time with Deloitte Australia as a management consultant working with range of industry sectors and clients.

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]