Startup Customer Experience Platform Flamingo Flies To The US

Startup Customer Experience Platform Flamingo Flies To The US

Customer experience engagement platform, Flamingo Ventures is launching in the States.

David Bass
Posted by David Bass

At the launch of the Best Customer Experience Companies List,  Dr Catriona Wallace, founder of Flamingo Ventures announced that after only eight months in the Australian market, the startup is heading to the US to set up operations.

Flamingo is a cloud based software platform that enables big business to treat customers as individuals. It does this through providing a digital co-creation lab where a customer and employee, together, co-create the experience the customer wants, within the parameters the business can deliver. Data analytics then builds predictive models of customer experience.

Flamingo has gained significant traction in the Australian market during its beta phase, working with customer experienced focused businesses including NAB, Prime Financial, Quay Credit Union, Imalia Insurance brokers, Her Fashion Box and PropellHer. These businesses will use the Flamingo platform to retain customers, acquire customers, gather real-time insights and test innovations.

Flamingo provided the co-creation platform for the 200 attendees of the Best Customer Experience Companies List so that they could design the individual experience they wanted at the event, prior to attending.

Regarding the US entry, Dr Catriona Wallace noted, “We are in advanced discussions with five US-based corporates in the insurance, health insurance, banking and arts sectors. All five businesses are looking for technology to help them have more meaningful conversations with their customers and to be able to personalise experiences for individuals. This capability is provided through Flamingo’s product suite called CustomerCreate.”

Flamingo has just appointed San Francisco-based Andy Dale, as its chief technology officer (CTO). Dale was previously the CTO at Respect Network, and is a renowned expert in personal cloud technologies. Dr Wallace noted: “Having Andy as our US-based CTO is an awesome achievement for Flamingo. Andy is a highly respected technologist and he understands the Flamingo vision to develop a shared-value creation model for business based on empowering both customers and businesses to co-create experiences.”

Flamingo recently closed a $2.11million Angel Round in Australia and will conduct its Series A raise in the US in June 2015.

Today, Flamingo also released the latest version of the Journey Assist product, which is now available for SMBs as well as enterprises.