Starts at 60 and Travel at 60 have today unveiled new integrated brands for their companies, websites and all of their associated social pages and content programs.
The new logos bring to life a family of brands that are vibrant, energetic and truly representative of their position in Australia’s mature market for digital media.
The statement logo on the globally trademarked brand Starts at 60 arrives with the tagline ‘Forever Young’, reflecting the voice of the media outlet.
A new logo has also been launched for Travel at 60, with new tagline ‘It’s Your Turn’ speaking to the heart of every over-60 who has watched their children travel the world and feels like it really is their turn.
Books at 60, Style at 60 and Healthy at 60, have also been launched as brands.
Rebecca Wilson, foudner and CEO of Starts at 60, said: “It was time for a modern new look, aligned with our engaging voice for this emerging and powerful generation – the most disruptive in history.
“We’re now 86 per cent ahead of our nearest competitor in the mature digital market, with our audience engagement exceeding 40 per cent engaged like ratios – a level unheard of by most media outlets.
“This brand will allow us a lot more visibility in social, and the colours, style and energy has everyone excited.”