Stan Signs Exclusive Agreement With SHOWTIME, Calls Netflix A “Great Ally”

Damian Lewis as Bobby
SHARE
THIS



Stan and CBS Corporation this morning announced a long-term and exclusive licensing agreement that will give Stan the title of “Home of Showtime” in Australia and the rights to host all future SHOWTIME series and hundreds of hours of programming.

The Stan/Showtime agreement kicked off earlier this week with the premiere of Billions in Australia, following its record series debut in the US. In 2017, Stan will also exclusively premiere Twin Peaks.

The announcement was shared with industry media today in Sydney, where Stan CEO Mike Sneesby said the deal was a “long time in the pipeline”, and proof that Subscription Video On Demand (SVOD) is alive and well down under.

Sneesby said the new partnership will see Stan become the home of all of Showtime’s content, with the “life of the series coming to Stan exclusively”, extending to include all “existing shows from its premium catalogue”.

There are still some non-exclusive licenses that exist between Showtime and other platforms that will remain unchanged, however these will “convert into exclusive for Stan” as permitted when existing commitments with expire, Sneesby added.

Over the course of the new agreement, hundreds of hours of quality Showtime programming will also become exclusively available on Stan on SVOD, including hits such as House of Lies, The Affair, Penny Dreadful, Ray Donovan, Dexter and Californication.

Mike Sneesby, Stan CEO

Mike Sneesby, Stan CEO

“Consumers are recognising the differentiated strategy of Stan,” Sneesby added. “While Netflix is focusing on its original content, this ensures a homogenous offering… Stan is offers a locally-focused proposition [with] the best of the best content.”

“Netflix has been a great ally in building this category,” Sneesby said, suggesting its strong brand awareness has helped consumers know and recognise the SVOD network, and in turn helped build Stan’s profile.

“We’ve reached almost 700,000 gross subscribers in the last 12 months, and that’s people in the front door with credit cards down on the table.”

“Our run rates are bigger than we’ve ever seen before… And there’s been one to 1.5 million Australians streaming in the last 12 months,” Sneesby said, adding that the future will involve gaining a “greater market penetration” of Aussie viewers.

As for the seven million-odd households that are yet to take up streaming, according to Sneesby, “that’s where the money is”.

Fairfax Media CEO Greg Hywood was also at the briefing, and made the observation that in the US, “30 per cent of SVOD subscribers have two subscriptions”, and that this trend is hugely critical for the growth of networks like Stan in competition with Netflix.

“We’re doing this deal today because we’re in a situation to do so,” Sneesby said.

“It’s adding momentum to a successful business,” Hywood added.

Asked if the deal has any impact on Fairfax’s financial input into Stan, Hywood said it was “only marginal”. Sneesby also declined to comment on how much the Showtime deal cost to secure. On the length of the partnership, he added he was “not in a position to talk about timeframes”.

“We’ll have more content dropping over the coming months.”

“This deal doesn’t change our business plan,” Sneesby added. “We’re hitting our plan numbers, and if anything that gives us confidence we’re on the right track.”

For CBS Corporation, this marks the second expansive licensing agreement announced for Showtime outside the US in less than a week, and a continuation of a global expansion strategy to distribute the brand and content as a bundled offering to major international platforms.

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Anthony Catalano Exits
  • Media

Domain Boss Anthony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]