Stan Brings Melanie Novacon On Board In Newly Created Marketing Director Role

Stan Brings Melanie Novacon On Board In Newly Created Marketing Director Role
SHARE
THIS



Stan today announced the appointment of Melanie Novacan to the newly created role of marketing director.

The appointment is a key development in Stan’s strategy for taking the streaming service into the next phase of growth, with the growth in brand awareness in 2015 above expectation, enabling Stan to shift its marketing and media strategy more aggressively into digital channels.

Novacan has both customer acquisition and retention experience, and has held senior marketing positions across brand, acquisition, product management, CRM and sponsorships in numerous organisations. She joins Stan from CommSec, where she held the role of senior manager for brand, acquisition, sponsorship and cross sell.

“Melanie’s depth of experience in brand and acquisition marketing will be a core factor in evolving Stan’s marketing strategy as our business and brand reaches more and more Australians. Melanie has a unique set of skills and experience gained across multiple industries that are central to our plans for growth,” Stan CEO Mike Sneesby said.

“Last month we passed an important milestone with 500,000 subscribers signed up to Stan since launch. We are delighted that Australia has recognised the unique product that Stan brings to market with our exclusive, fast-tracked US shows and Stan Original productions.”

Novacan added, “Stan represents a fantastic opportunity for growth. With the best streaming content in the market and an impressive lineup of highly anticipated exclusive premieres in 2016, Stan’s subscribers have a lot to look forward to. I am very grateful to be part of the team bringing this to market.”

Since launching in January 2015, Stan has seen acceleration in growth with over 500,000 subscribers having signed up, reaching more than 1.2 million viewers as Australians continue to take up SVOD services as part of their daily TV viewing habits.

Melanie Novacan will take up her position today, December 3, 2015.

Please login with linkedin to comment

einsights Peugeot 308

Latest News

AI & Its Impact On Our Future Livelihoods
  • Opinion
  • Technology

AI & Its Impact On Our Future Livelihoods

Yes, it's another opinion piece on that very hot topic, AI. So, get reading and warm your cockles immediately.

Opinion

by B&T Magazine

B&T Magazine
Adobe Unveils Next Generation Of Creative Cloud
  • Technology

Adobe Unveils Next Generation Of Creative Cloud

Computer software behemoth Adobe has announced major updates to Creative Cloud applications at its Adobe MAX conference in Las Vegas. The updates include: a new Content-Aware Fill workspace in Photoshop CC; performance and workflow improvements across Lightroom CC and Lightroom Classic; the ability to design with photorealistic, Freeform gradients in Illustrator CC; a Content-Aware Fit […]

Adhesive On-Trend As The Iconic’s New Agency In ANZ
  • Media

Adhesive On-Trend As The Iconic’s New Agency In ANZ

Adhesive has won the retained integrated Australia and New Zealand communications work for THE ICONIC, Australia’s leading online fashion and sports retailer, following a competitive pitch process. Adhesive will work with THE ICONIC building its communications strategy across corporate and consumer media relations, events and influencer engagement, while integrating closely with THE ICONIC’s creative, content […]