SpotX Appoints New MD

Welcome carpet with foot-ware on it
SHARE
THIS



SpotX has appointed Marcus S Tan as managing director, JAPAC,to lead the company’s expansion into new Asian markets and build new partnerships in cross-screen video and programmatic linear TV.

The appointment, which was effective January 1, signifies SpotX’s commitment to expand its Asia Pacific operations beyond Australia, New Zealand and Singapore into other high-growth potential markets in South East Asia, India, China and Japan.

Marcus Tan

Tan’s two decades of ad tech experience span both traditional broadcast and new digital media. Most recently, he was PubMatic’s head of high growth solutions in JAPAC, and previously, he built a successful Asian operation from the ground up for Smaato as managing director, APAC.

Tan will focus on bringing programmatic video, SpotX’s modern ad server and data-driven buying to mobile, connected TV and linear TV – technologies which are still largely nascent in many countries across the Asian region.

“I’m very excited to join SpotX at a time of exponential growthin the region,” Tan said. “Asia is highly diverse and expected to lead the world in digital video consumption across screens in the coming years, with over 30 countries that exhibit astounding prevalence of mobile content consumption.”

“We expect both the advertiser’s and publisher’s ad innovation to reach fever pitch this year as both realise the massive potential of reaching consumers with targeted video campaigns on connected TV, mobile devices and linear TV.

“Drawing on SpotX’s global resources and partnerships, I’m confident we can help these advertisers and publishers make significant inroads into exciting new frontiers in the video and TV spaces in Asia.”

SpotX, which recently rebranded to reflect its evolution from a video ad exchange to a complete video ad management platform, lets publishers and broadcasters monetise video on all screens programmatically, as well as with data-driven direct sales. The company’s platform also enables advertisers to insert video ad placements into connected TV environments, including Apple’s tvOS, mobile apps and web pages that don’t have supporting video content.

Tan will spend his time between SpotX’s Singapore and Sydney offices. Together with the company’s existing JAPAC leadership team of Christopher Blok, Daniel Rowlands, Al Jensen and Mandy Davenport, he will oversee new hires to support aggressive growth plans in the region.

SpotX also expanded rapidly into Europe in 2015, opening offices in Amsterdam and Hamburg

Latest News

Convenience Advertising Launches National Digital Network
  • Media

Convenience Advertising Launches National Digital Network

Australian out of home media company Convenience Advertising today unveiled its new world-first digital narrowcast network. The new advertising and content platform, CaptiVision sees a network of interactive digital screens installed across Convenience Advertising’s footprint of bathrooms in Australia’s leading premium locations, including high-traffic airport and retail shopping centres such as Sydney Airport and Chadstone Shopping Centre. Designed to meet […]

Lendi Appoints New Chief Marketing Officer
  • Media

Lendi Appoints New Chief Marketing Officer

Online home loan platform, Lendi, has appointed Zara Cobb as its new chief marketing officer (CMO). Cobb will lead the company’s strategic marketing as it continues to move from strength to strength. Founded in 2013, the Australian startup has scaled its operations and currently employs over 350 staff across home loan specialists, product and engineering. […]

Signcraft Appoints DPR&Co As Its National Agency
  • Media

Signcraft Appoints DPR&Co As Its National Agency

Melbourne-based signage company, Signcraft, has appointed DPR&Co as its national agency. Developing custom signage and branding at facilities across Australia, Signcraft is in the top echelon of Australia’s signage companies, with clients including Toyota, Mazda, Aldi, Caltex, Marvel Stadium and many other leading Australian brands. Signcraft CEO Ian Griffiths said: “We’re at the forefront of how brands express themselves in […]

Monday TV Wrap: Blind Date Tumbles And Hands Ten Fourth Spot
  • Media

Monday TV Wrap: Blind Date Tumbles And Hands Ten Fourth Spot

Ten’s dating show Blind Date has shed over 100,000 viewers in its second episode, posting a mere 377,000 viewers and down from last week’s debut of 487,000. It was better news for Ten’s Have You Been Paying Attention? that was the sixth most watched show of the night and pulled in 778,000. Nine won Monday with 29.5 […]

by B&T Magazine

B&T Magazine
We Are Social Appoints Head Of Strategy
  • Media

We Are Social Appoints Head Of Strategy

We Are Social, the global socially-led creative agency, has appointed Graham Sweet as Head of Strategy. He joins the agency with a 15-year career spanning top advertising and media agencies as well as brand consulting. He was most recently at DDB Group Australia as a planning partner and prior to that, as strategy director at […]

Merkle Appoints Ted Stites As Managing Director Of Australia & New Zealand
  • Media

Merkle Appoints Ted Stites As Managing Director Of Australia & New Zealand

Merkle, leading technology-enabled, performance marketing agency and part of Dentsu Aegis Network, has appointed Ted Stites as Managing Director of Australia and New Zealand. The appointment is effective immediately and is in addition to Stites’ current role as executive vice president, customer experience and marketing technology solutions in APAC. The managing director role is the first of its […]

Bonds Makes A Splash In Colourful Summer Collaboration With Aussie Artist Funskull
  • Campaigns

Bonds Makes A Splash In Colourful Summer Collaboration With Aussie Artist Funskull

Street meets surf in BONDS latest summer collaboration, BONDS x Funskull, a twinning board short collection designed in colourful collaboration with Australian contemporary artist, Elliott Routledge. The campaign launches across Australia this week, fusing art with a feel-good fit. The limited-edition collection of mens board shorts, available in four vibrant prints is also available in […]

Infographic: How Chatbots Actually Work
  • Technology

Infographic: How Chatbots Actually Work

Ever wondered how a chatbot actually works? Well, there’s good news for you today via new research from Day Translations. The IT translations firm has released an infographic that reveals exactly what happens when you chat online to a bot. Check out it all out below in this handy cartoon chart.  

by B&T Magazine

B&T Magazine
WPP AUNZ CEO Mike Connaghan Quits
  • Advertising
  • Marketing
  • Media

WPP AUNZ CEO Mike Connaghan Quits

In shock news, WPP AUNZ CEO Mike Connaghan has this morning resigned from his position.

by B&T Magazine

B&T Magazine
Will AI Take My Job? Yes, It’s The Most Commonly Asked AI Questions Answered
  • Opinion
  • Partner Content
  • Technology

Will AI Take My Job? Yes, It’s The Most Commonly Asked AI Questions Answered

In this guest post, Peter Vasey (pictured below) head of marketing, Asia Pacific at LogMeIn, answers the most commonly asked AI and chatbot questions, including the big one: will it take my job? ARE BOTS GOING TO TAKE OVER CUSTOMER ENGAGEMENT (I.E. REPLACE HUMANS)? We don’t see that happening. Instead AI can work with human agents to be […]

Partner Content

by LogMeIn

Humans Urged To Save Water In New Water Corporation Campaign Via The Brand Agency
  • Campaigns

Humans Urged To Save Water In New Water Corporation Campaign Via The Brand Agency

What do the Carnaby Cockatoo, the burrowing Bilby, the famous Rotto Quokka and the age-old Marri Tree all have in common? They’re nature, and together they’ve formed the Water Watchers, a team of wildlife vigilantes who’s mission is to ensure us humans get waterwise – after all, we are the only species on earth that […]

VMO Adds To Its Health Portfolio With Acquisition Of Collective Media
  • Advertising
  • Media

VMO Adds To Its Health Portfolio With Acquisition Of Collective Media

Val Morgan Group has announced further growth for VMO with the acquisition of Collective Media. The group brings the Anytime Fitness network into the portfolio of health clubs represented by VMO, which includes Fitness First, Good Life and Fernwood Fitness. Daniel Hill, CEO Val Morgan Group notes: “Collective Media is another marquee piece in a key […]