Spotify Deepens Relationship With Nielsen To Help Out Advertisers

Spotify Deepens Relationship With Nielsen To Help Out Advertisers
SHARE
THIS



Music streaming giant Spotify has expanded its relationship with Nielsen to include the adoption of Nielsen Brand Effect in Australia and several other countries.

Nielsen Brand Effect will allow marketers to measure and optimise their national advertising on Spotify, and gain a deeper understanding of how their ads resonate and affect brand lift with their target audience.

With the integration of Nielsen Brand Effect on Spotify, advertisers will be able to delve more closely into how their messages connect with audiences and examine the effectiveness of campaigns in raising brand awareness, perception and purchase intent.

The integration captures exposure to audio, video and display formats heard or seen across desktop, mobile and connected devices.

Brian Benedik, global head of advertising at Spotify, said: “Advertisers of all sizes come to Spotify to connect with consumers in an environment that millions worldwide love and trust.

“As our advertising platform matures, we’ve set out to prove that Spotify is so much more than the cool kid on the block; it’s a valuable platform that delivers major impact for brand advertisers.

“With Nielsen’s industry-leading measurement tools in our arsenal, we’re able to prove just how big that impact is.”

Jessica Hogue, senior vice president of digital solutions at Nielsen, said: “Modern marketers are increasingly faced with questions across every facet of their advertising execution, and we’re excited to collaborate with Spotify to help provide greater clarity into the campaign optimization process.

“Whether an advertiser is looking to make decisions on creative format, length or placement, Nielsen Brand Effect will be able to help bring real insights based on real people to better inform those choices on maximizing the value of their investments.”

Spotify’s adoption of Nielsen Brand Effect marks the latest expansion in the two companies’ collaboration.

The streaming company currently provides clients with the ability to use Nielsen Digital Ad Ratings to measure audience reach across campaigns on its platform.

In addition, Spotify uses Nielsen Catalina Solutions to demonstrate offline sales lift, and works with Nielsen Media Lab and Nielsen Consumer Neuroscience to capture audience engagement.

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment supports Suncorp’s move to a network of brands model with Suncorp as the national Masterbrand. Suncorp executive general manager of brand and marketing Mim Haysom said it […]

ABC Unveils Its Lineup For 2019
  • Media

ABC Unveils Its Lineup For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Opinion

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Unveils “Give A Little Christmas” Via CX Lavender
  • Campaigns

Stockland Unveils “Give A Little Christmas” Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine