Spotify Ad Studio Celebrates One Year

Spotify Ad Studio Celebrates One Year
B&T Magazine
By B&T Magazine



Since the launch of Spotify Ad Studio in Australia last year, Spotify has seen thousands of new businesses use Spotify Ad Studio to get their message heard.

For Aussies on the platform, this expanded pool of advertisers means there are more opportunities to hear relevant ads about nearby concerts, university degrees, or new local businesses.

In today’s media landscape, marketers are facing constant pressure to drive business outcomes.

That’s why Spotify’s goal is to make it easier than ever for businesses to reach their target audience and measure their campaign results.

New Features:

In the coming months, Spotify will be expanding the opportunity for advertisers to reach an even more qualified audience with additional demographic and interest-based segments informed by Spotify’s first-party behavioural data.

Select advertisers will also be invited to reach known and prospective customers through an audience upload feature.

With screenless moments becoming more prominent than ever, Spotify is continuing to make it easier for advertisers to connect with listeners as they soundtrack their lives on Spotify.

Australian case study testimonial:

M Agency concert promotion/live events Dave Bolstelman: “People mostly have their headphones in when listening to audio.

“Given this, I would say audio is the only platform where you have 90 per cent of someone’s attention.

“With music, the ability to tell a story about the artist is easy, and so audio ads are the most natural fit for the promotion of music and concerts.”

“I think Spotify is the most contextually relevant environment for the promotion of concerts, shows and content because people are already in the mindset of engaging in music and content, so we know they will likely have some interest or willingness to engage with these sorts of ads.

“We can then combine this with targeting using Spotify’s first party data to predict the people we think will be even more likely to be interested (i.e. Fan / Genre / Playlist Category / Demo targeting).

“Finally the depth of relevant audiences available on Spotify means we can be specific with the audience types, but know we’re not sacrificing on reach.”




Please login with linkedin to comment

Spotify Spotify Ad Studio

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]