Sportsbet Uses Adshel Digital Screen To Engage State Of Origin Fans

Sportsbet Uses Adshel Digital Screen To Engage State Of Origin Fans
SHARE
THIS



Sportsbet is engaging commuters ahead of the NRL State of Origin kick-off by launching a unique guessing-game on Adshel’s large format digital screen at Central Station in Sydney.

The game, which is live today until State of Origin day, combines the power of Sportsbet’s twitter following @sportsbetcomau with the high-traffic, key interchange Central station environment to slowly reveal daily ‘sledges’ against the Queensland Maroons team.

Through its twitter account each morning, Sportsbet encourages its followers to either Like, Retweet or tag a NSW Blues fan to reveal a letter from the ‘sledge’ phrase. As followers Like, Retweet or tag a friend, the Adshel digital screen is instantaneously updated to reveal a letter within the phrase. Once all letters are complete, a sledge to the Maroons is revealed on the big screen.

By using Adshel’s high impact large format digital screen at Central train station in Sydney, the campaign will reach up to one million commuter journeys during the week, providing entertainment, engagement and good old fashioned rivalry.

Brigitte Lowsby from Sportsbet.com.au said: “Through its digital out-of-home network, Adshel was able to offer us an engaging, live digital solution to amplify our social campaign while reaching commuters in the lead up to the game and on the day. What impressed us the most was the ability to upload and control our creative delivery based on commuter engagement.”

Adshel’s sales and marketing director David Roddick sees this as part of an increasing trend on digital out-of-home: “Adshel’s digital network has allowed advertisers to add live content, optimisation and creative depth to their campaigns through real-time price information, event-triggered messages, countdowns, tickers, or, as in this case, live social engagement. We’re pleased to be working with Sportsbet and their agencies to engage audiences.”

CREDITS

Media agency: Mediavest

Sportsbet.com.au: Brigitte Lowsby

Please login with linkedin to comment

Latest News

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]