Sports Illustrated Plus-Size Model Slammed For Promoting “Unhealthy” Body Image

Sports Illustrated Plus-Size Model Slammed For Promoting “Unhealthy” Body Image
SHARE
THIS



Amid all the praise for plus-size model Ashley Graham’s recent Sports Illustrated swimsuit issue cover, one former model has stepped out and condemned the trend.

Ex-top model Cheryl Tiegs blasted SI for having a plus-sized model on one of its three covers for the annual swimsuit edit, calling her figure anything but healthy.

“I don’t like that we’re talking about full-figured women because it’s glamorising them, and your waist should be smaller than 35 [inches],” the 68-year-old told E!

“That’s what Dr. Oz said, and I’m sticking to it.

“Her face is beautiful. Beautiful. But I don’t think it’s healthy in the long run,” she added.

Tiegs herself graced the cover of the Sports Illustrated swimsuit issue on a number of occasions in the 1970s and 1980s, and called the decision to feature Graham a form of promoting an ‘unhealthy’ lifestyle.

Former top model Cheryl Tiegs on the cover of Sports Illustrated

Former top model Cheryl Tiegs on the cover of Sports Illustrated

Tiegs has since apologised for the comments after suffering immense backlash online.

Taking to Twitter to try and justify her comments, she wrote, “To clarify re bodyweight. Being anorexic/bulimic/overweight all connected to health problems. I want all to be as healthy as they can. [sic]”.

Failing to appease the masses, she offered up another half-baked apology.

But the commentary on Graham’s weight continued over in London, where former British Member of Parliament Edwina Currie also called the model’s figure “unhealthy”.

“If you’re that sort of size, and I’m not as slim as I should be, you’re heading for diabetes, which is awful,” she said, per the Daily Mail.

“You’re heading for hip problems and knee problems and all the other issues.”

Edwina Currie prompted further outrage by claiming the model is “obese”, “looks unhealthy” and will cause “damage”.

“I don’t think she looks incredible. I think she looks unhealthy,” she said. “If you’re obese, if you get to that sort of size, then you’re doing your pancreas an awful lot of damage.”

It comes off the back of a range of opinions popping up on the spectrum, from praise for US lingerie brand Aerie using self-professed “curve model” Barbie Ferreira in its latest campaign, to a study claiming that the use of plus-size models in advertising leads to higher rates of obesity.

Seems no matter which stance you take, you just can’t win.

Graham, a size-16 lingerie model, is only the second plus-sized babe to appear in the mag’s swimsuit special, but the first to appear on the cover.  

After the announcement, she burst into tears and said, “I’m shaking. I’m so honoured.”

We think we’ll leave the final word with Twitter:

 

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]