Network Ten has announced the official sponsors for its reality love show The Bachelor which include Wrigley’s EXTRA, Nissan, Zamel’s, Lion Dairy and Goulburn Valley.
Network Ten’s chief sales officer, Louise Barrett, said: “The Bachelor Australia is a multi-screen sensation that clients cannot wait to support. This year we are working closely with our major partners to deliver unique and innovative activations in the show.
“The Bachelor Australia was the most written-about and talked-about show of 2014 and was a huge smash online, capturing Australia’s attention across social media. Its unique format provides powerful partnership and integration opportunities on-screen and online.
“Last year viewers were hooked like never before, with the Final Decision episode up 17 per cent on 2013. It also found seven million fans on Facebook and had more than 14 million video views on Network Ten’s digital platform, tenplay. This new season is set to create an even bigger buzz when Sam Wood wins hearts across the country and establishes The Bachelor Australia as the must-watch series of 2015.”
Wrigley Pacific marketing director, Tami Cunningham, said: “For the first time ever, the new-look Wrigley’s EXTRATM is joining the dating conversation surrounding The Bachelor Australia.
“Our aim is to build brand salience through the mass scale integrated campaign, comprising TV, outdoor, digital, mobile, social and PR. We are confident that the sponsorship will enable us to talk to consumers in a fun and engaging way, demonstrating how EXTRATM can boost your confidence in those critical dating occasions and help you smile throughout the day.”