Iconic ice cream company Peters Ice Cream is continuing its longstanding partnership with Publicis Media, appointing Spark Foundry to its media account.
Zenith was the incumbent on the $10 million account, and B&T understands Initiative was also involved in the pitch process.
Peters was established in Australia in 1907 by Fred Peters and its brands include Drumstick, Proud & Punch, Icy Pole, Connoisseur, Maxibon, Frosty Fruits, and Peters Original.
Emma-Jane Collins, director of marketing, sales and product technology at Peters Ice Cream, said: “We are delighted to continue our venerable partnership with Publicis Media. Spark Foundry shares many of our values.
“Sue [Squillace], Peter Butler, Kate Provan, and the Spark Foundry team demonstrate a passion to find new ways to improve our business and excite the market. We look forward to our collaboration and partnership with Spark Foundry.”
Spark Foundry Australia CEO, Sue Squillace said: “This is a great result for us and we are so excited to be working with the team at Peters.
“This is a testament to our people and culture and, more importantly, our approach to the communications that we developed for Peters.
“It’s also a reflection of a collaborative partnership developed throughout the process that saw great alignment of the business and what we can achieve together moving forward.”
Spark Foundry’s appointment is effective from the beginning of August.