Publicis Media’s Spark Foundry has announced the appointment of Chris Boothe to the role of global brand president, effective immediately.
Boothe, who currently serves as CEO of Spark Foundry USA, will focus on further scaling the agency network’s brand proposition across 60 global offices in 35 countries.
As global brand president, Boothe will be responsible for driving growth for the network and empowering best work for clients around the world.
Boothe will continue to serve as CEO of Spark Foundry USA in addition to his new role as global brand president. He will report to Steve King, CEO, Publicis Media, and Tim Jones, CEO, Publicis Media Americas.
Publicis Media CEO Steve King said: “Chris fully embodies the Spark Foundry spirit. He has been central to Spark Foundry’s transformation and dynamic energy, resulting in exceptional new business momentum and client impact.
“I am confident under Chris’ leadership, creativity and client acumen, Spark Foundry’s unique positioning of a start-up spirit and powerhouse soul will be brought to life around the world.”
Spark Foundry Australia CEO Sue Squillace added: “We could not be happier for Chris and for the Spark network. His elevation is a testament to his success in building the Spark brand and the current new business momentum.
“We are really excited to work with Chris to continue building the Spark network in Australia.”
Commenting on his new role, Boothe said: “I hold the Spark Foundry brand very close to my heart. When I first took the helm of Spark six years ago, we were a small agency of only 65 employees, but I believed we were embarking on something with immense potential.
“Today, Spark Foundry is a global agency of 3,500 people worldwide, built on the tenets of teamwork, innovation and grit.
“I look forward to working with our offices and clients around the world to deliver on our mission of bringing heat to brands.”