Southern Cross Austereo (SCA) has announced it has signed a five-year exclusive radio partnership with Supercars Australia to promote the sport through Triple M.
SCA chief executive Grant Blackley said the network is excited to partner with one of Australia’s leading sports.
“Supercars is one of the most important and influential sports in Australia and is absolutely aligned with our core fan base on Triple M,” he said.
“This partnership allows Triple M to serve our audience with pre-race interviews, live updates throughout each race and review each race with the best experts in the business.”
Blackley said SCA will work with Supercars Australia to help enhance existing and entice new commercial partnerships, as well as promote and drive awareness and attendance at major entertainment events, including Bathurst, the Gold Coast, Townsville and Newcastle.
Triple M will also be the official naming rights partner for live shows at Supercars Australia events.
Supercars Australia CEO James Warburton said the new deal a big win for the sport and its fans.
“Supercars [Australia] is continuing to go from strength to strength and this partnership is further proof of our position on the sporting landscape,” he said.