Southern Cross Austereo Announces Integration With Amazon Alexa

Southern Cross Austereo Announces Integration With Amazon Alexa
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Southern Cross Austereo (SCA) has announced that Hit Network and Triple M flash briefings are now available for Amazon Alexa.

Listeners can now add Triple M news and sports updates, as well as news, entertainment and celebrity news from The Hit Network, to their personalised flash briefing, which they can then play simply by asking, “Alexa, what’s the news?”

The briefings are short, on-demand pieces of audio and radio’s spoken word updates, which are an ideal news source for users of connected speakers

SCA’s chief creative officer, Guy Dobson, said: “Connected home products like the Amazon Echo and other Alexa enabled devices will only become more and more popular with Australians, and we will continue to lead in this space, making sure our content is easy to find from anywhere that our listeners want to find it.

“Like radio, we will be updating our content several times a day, but importantly, it is always available to the listener on demand.”

At launch, briefings will be available for the major metro markets, but SCA said this may be extended to other markets in the future.

The news follows SCA’s announcement in November last year that its Hit Network and Triple M news and sports briefings would become available on the Google Assistant suite of connected speaker products.

News Corp, SBS and Village Cinemas are some of the other media companies to integrate their offerings with Amazon Alexa.

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