Specialist health and lifestyle agency The Lifestyle Suite has unveiled The Suite Life, a new seasonal magazine full of evidence-based, expert-led health and lifestyle content to help Australians live happier, healthier lives.
The digital-only offering is curated and edited by resident health journalist Casey Beros.
“We had found a niche creating content on behalf of organisations and were getting incredible feedback from clients — so recognised an opportunity to add value to the lives of our direct audience by delivering high-quality health content curated specifically for them,” Beros explained.
“In a competitive market, the last thing we intend to do is add to the noise.
“But we need to start talking about our health differently, in a way that’s entertaining as well as educational.”
The team behind the quarterly believe it also brings with it commercial opportunity, with Beros suggesting smaller players can capitalise on the publication to speak to their audiences.
“We recognised that in a lot of the markets in which we play; insurance, food and beverage, pharma and so on, the bigger players tend to have assets like this that they use to engage with and lend value to the lives of their audience or members — but the smaller players don’t,” Beros said.
“We’ve found a way of being able to create both generic licensed and bespoke content that’s cost-effective, and easy to do as a result of our internal creative capabilities as well as our incredible experts.
“That allows us to be a leader in health communications — both on behalf of our brand and those with which we work”.
The autumn issue of The Suite Life features articles, recipes and health hacks from The Lifestyle Suite stable experts such as GP Dr Ginni Mansberg, positive psychologist Dr Tim Sharp, leading news commentator Shelly Horton, interiors expert Chris Carroll and more.