SoundCloud & AppNexus Announce Global Programmatic Partnership

SoundCloud & AppNexus Announce Global Programmatic Partnership
SHARE
THIS



Open audio platform SoundCloud has announced a partnership with independent advertising technology company AppNexus.

Under the terms of the partnership, SoundCloud’s audio and video inventory is now available programmatically via the AppNexus Marketplace.

Buyers can access 15 and 30-second pre-roll and in-feed audio and video spots from SoundCloud through open marketplace real-time bidding or through private deals.

With demographic, behavioral, and contextual targeting, buyers can target SoundCloud’s inventory based on age, gender, geography, genre, and device type.

This allows advertisers to reach users with particular habits, sound affinities and tastes that align with their target and connect with them at the right moment and wherever they may be.

Chris Blackburn, head of global sales and partnerships at SoundCloud, said: “As the first place for listeners who want to discover what’s new and next in music, SoundCloud has a community of highly engaged and influential tastemakers, and we want advertisers to be able to reach this audience through easy, full-service solutions.

“We’re eager to leverage the strength of AppNexus’ global multi-format open marketplace and robust technologies to deliver a new solution to advertisers as we continue to expand our programmatic offering.”

AppNexus president Michael Rubenstein said: “AppNexus is thrilled to partner with SoundCloud as it continues to evolve its programmatic business.

“Audio and video formats present a compelling opportunity for advertisers, who will now be able to reach SoundCloud’s community of young influencers and engage them with targeted advertisements through the AppNexus Marketplace.”

Please login with linkedin to comment

    Latest comments
  • Brad Houston 5 months ago

    Sounds awesome. Music is such an emotive, compelling thing and lining up messaging the suits the tastes of highly engaged listeners could be a real winner.

AppNexus Programmatic SoundCloud

Latest News

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day
  • Opinion

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day

B&T regular, Dr Amantha Imber (pictured below) is the Founder of Inventium, Australia’s leading innovation consultancy and the host of How I Work, a podcast about the habits and rituals of the world’s most successful innovators. In her latest post for B&T, the goodly Doc takes a look at your bedside table and what it means for […]

Opinion

by B&T Magazine

B&T Magazine
72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston
  • Advertising

72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston

To announce the launch of the Mona Foma festival in Launceston in January 2019, Mona and 72andSunny Sydney have launched a campaign in one of the most well-known Amish communities in the US, Lancaster County, Pennsylvania, inviting Amish youth to this once in a lifetime party. Mona Foma is a summer coming-of-age story about new […]

ALDI Shreds Rival’s Loyalty Cards In Amusing New Work Via BMF
  • Advertising

ALDI Shreds Rival’s Loyalty Cards In Amusing New Work Via BMF

ALDI has continued its ‘Good Different’ positioning with an integrated campaign via its creative agency, BMF. The campaign celebrates another key difference between ALDI and the supermarket competition. Namely, ALDI doesn’t have a reward scheme, they just save you more money than anyone else. Shoppers often feel loyalty schemes are a good way to save money, […]

by B&T Magazine

B&T Magazine
A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]