Sophie Bennett Joins Hardie Grant Media As Digital Business Director

Sophie Bennett Joins Hardie Grant Media As Digital Business Director
SHARE
THIS



Sophie Bennett has been appointed to the role of digital business director at content and publishing agency, Hardie Grant Media.

Bennett takes on the newly created position in Hardie Grant Media’s Sydney team, leading the company’s growing digital and content marketing offering. She has previously worked at King Content as head of content planning, and most recently at WWF as senior manager, content.

“With great experience in digital and content marketing, Sophie is a really exciting addition to the Hardie Grant Media team. She brings very strategic thinking combined with hands-on marketing and business development experience in an area of our business that’s growing quickly,” Nick Hardie-Grant, managing director said of the new appointment.

“In this industry it all comes down to quality and the ability to tell a good story, and Hardie Grant Media has this in spades. When it comes to content, it’s becoming more and more difficult to break through the noise. Brands are investing a lot of time & resources to create content that’s not being seen nor valued by its audience. Joining a business with a 20 year history of providing such high quality content for clients puts us in a great position to continue to expand into the digital space”, Bennett said.

Her appointment adds to other recent senior hires at Hardie Grant Media, as the company is adapting to the shifting content and publishing market. Samantha Orb (business director) and Tiffany Sayers (account director) both joined the business earlier this year with diverse agency backgrounds in media, activations and content.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]