Soothers new TVC campaign, developed by Ogilvy Sydney, wants you to know they can soothe any number of sore throats.
The latest campaign comprises of 30 and 15-second TVC supported by unique pre-rolls on YouTube, plus in-store activity, all utilising the tagline “Soothers soothes any number of sore throats”.
Leigh Bignell, Ogilvy Sydney’s executive business director said: “Our challenge was to talk about sore throats in a different way. We didn’t want to just play in the traditional sore throat season, we wanted to remind people to reach for soothers when they suffer a mild sore throat, whatever the cause.”
“The result is a campaign that we’re all very excited about. It’s one of those ideas that everyone felt passionately about from the beginning, and one that feels right from both an engagement perspective and a brand promise.”
Directed by Swedish directors RBG6, the campaign also features the iconic Tom Baker as the ‘soothing’ voice.
Derek Green – Executive Creative Director – Ogilvy Sydney
Boris Garelja – Creative Director – Ogilvy Sydney
Andrew Hankin – Senior Copywriter – Ogilvy Sydney
Andy Cooke – Senior Art Director – Ogilvy Sydney
Leigh Bignell – Executive Business Director – Ogilvy Sydney
Sheridan Turner – Group Account Director – Ogilvy Sydney
Kate Solomon – Senior Account Director – Ogilvy Sydney
Natalie Mitchell – Agency Producer – Ogilvy Sydney
Vivian Rowden – Strategic Planner – UrsaClemenger
Production Company – Photoplay Films
Oliver Lawrance – Producer – Photoplay Films
Lars and Joel – Directors – RBG6