Songl has teamed up with The Block: Fans vs Faves to stream music soundtracks from each episode.
The music streaming service will make the soundtracks available as the show goes to air on Nine, so viewers can identify and re-listen to the tunes in real time.
Mark Shaw, CEO at Digital Music Distribution, said: “Songl will answer that question from lounge rooms across Australia, ‘I wonder what song that is?’. We love that Songl users will be able to discover the songs they’re hearing on The Block.”
This new work is an extension of the partnership between Songl and Nine Entertainment Co, which has previously included music-based activations for Big Brother, The Summer of Cricket and Ticketek.
The Block: Fans vs Faves playlists will go live on Songl at the same time as each episode is aired, and will continue for the duration of the series.