SocietyOne Appoints DDB And Map & Page As Its Advertising And PR agencies

SocietyOne Appoints DDB And Map & Page As Its Advertising And PR agencies

SocietyOne, Australia’s pioneering marketplace lender, today announced it had appointed DDB Group Australia as its advertising agency and Map & Page as its PR agency.

DDB have been given responsibility for increasing SocietyOne’s brand awareness and engagement including creating the company’s first advertising campaign which will utilise TV, online, radio and print.

Map & Page will provide strategic PR advice and support and have been charged with creating content across consumer media as part of a targeted communications brand-building and media partnership approach involving TV, digital, social media, radio, print and events.

Jason Yetton, SocietyOne’s chief executive officer and managing director, said: “I’m delighted to welcome DDB and Map & Page to ‘The Society’.

“Having pioneered marketplace lending in Australia and established ourselves as the leader in the personal loans sector, we are now looking to build our brand awareness through our first advertising campaign to highlight the benefits of what we have to offer to our borrowers and investor funders.

“DDB and Map & Page have proven and successful track records in building brands which will help us to achieve our aim to grow customer numbers to 100,000 and take a two-to-three per cent share of the $100 billion consumer finance market by 2020-21.

“We have already made an exciting start thanks to the teams at DDB and Map & Page and everyone at SocietyOne is looking forward to creating a great campaign with them over the months ahead.”




Please login with linkedin to comment

Latest News

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
  • Marketing

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]

Amanda Laing Announces Resignation From Foxtel Group
  • Campaigns

Amanda Laing Announces Resignation From Foxtel Group

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
  • Media

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Howatson+Company Acquires Akkomplice
  • Advertising

Howatson+Company Acquires Akkomplice

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]