SocietyOne Appoints DDB And Map & Page As Its Advertising And PR agencies

SocietyOne Appoints DDB And Map & Page As Its Advertising And PR agencies

SocietyOne, Australia’s pioneering marketplace lender, today announced it had appointed DDB Group Australia as its advertising agency and Map & Page as its PR agency.

DDB have been given responsibility for increasing SocietyOne’s brand awareness and engagement including creating the company’s first advertising campaign which will utilise TV, online, radio and print.

Map & Page will provide strategic PR advice and support and have been charged with creating content across consumer media as part of a targeted communications brand-building and media partnership approach involving TV, digital, social media, radio, print and events.

Jason Yetton, SocietyOne’s chief executive officer and managing director, said: “I’m delighted to welcome DDB and Map & Page to ‘The Society’.

“Having pioneered marketplace lending in Australia and established ourselves as the leader in the personal loans sector, we are now looking to build our brand awareness through our first advertising campaign to highlight the benefits of what we have to offer to our borrowers and investor funders.

“DDB and Map & Page have proven and successful track records in building brands which will help us to achieve our aim to grow customer numbers to 100,000 and take a two-to-three per cent share of the $100 billion consumer finance market by 2020-21.

“We have already made an exciting start thanks to the teams at DDB and Map & Page and everyone at SocietyOne is looking forward to creating a great campaign with them over the months ahead.”

Please login with linkedin to comment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]