We Are Social Wins Optus Social Media Account

We Are Social Wins Optus Social Media Account

Optus has appointed We Are Social as its brand spanking new social media agency.

The social agency is tasked with managing the small and medium social campaigns for the Aussie telco.

“With Optus repositioning itself as an entertainment and technology brand, we needed a partner who understood the challenges ahead and could elevate our presence across social channels,” said Ben White, managing director of marketing and product at Optus.

“We Are Social stood out during the pitch process. It has a strong history of working with brands in both the entertainment and sport space, and brings valuable creative and analytic expertise to the table.”

Suzie Shaw, managing director at We Are Social in Australia (pictured above right), “Optus recognises the power of putting social thinking at the heart of marketing, and that’s what we do.

“We are beyond delighted to be working with Optus and think this will give us the opportunity to create outstanding work.”

We Are Social joins the remit of other agencies already on the telco’s roster; Big Red, M&C Saatchi, The Works, Emotive, WiTH Collective, AKQA, and Thrive PR and Communications.

With attempting to stay ahead of the curve, Optus also recently announced a new music streaming offering that doesn’t eat up customers’ data, along with securing the rights to broadcast the English Premiere League, in combination with SBS.

Similarly, the telco has been upping its partnerships of late, with a decade-long deal with the Paralympic Games and wifi-sharing concept with ride-sharing app Uber.

Lead image: L-R, Executive Creative Director Phil Shearer, Managing Director Suzie Shaw and Strategic Planning Director Carlos De Spinola.

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]