Social Soup Partners With Data Analytics Company Quantium

Social Soup Partners With Data Analytics Company Quantium
SHARE
THIS



Social Soup will be the first influencer marketing agency in Australia to offer in store sales measurement of its campaigns after signing a strategic partnership with data analytics company Quantium.

With spending on influencer marketing continuing to rise, the effective measurement and visibility of campaigns is becoming increasingly important to marketers wanting to ensure return on investment.

Social Soup together with Quantium will be able to provide greater clarity on the change in behavior of social influencers, and how it drives sales. Using its own data, Quantium will anonymously match aggregated sales data to the behaviour of Social Soup’s influencers to monitor the impact of its social influencers over a period of time.

The partnership follows a successful pilot of a campaign carried out by Social Soup on behalf of PZ Cussons brand Morning Fresh. Sharyn Smith, CEO at Social Soup said: “This new methodology means we can reliably track the behaviour of our social influencers and how that translates to driving sales in store.

“As a leader in the influencer marketplace we are showing how measurement should be tracked and proving what we do works to drive real sales impact for brands in addition to delivering valuable insights to brands.

“Social Soup is committed to ensuring accountability and measurement for our clients and we will shortly be announcing new technology to execute and manage our campaigns through an app.”

Lawrence Puang from Quantium added: “We are excited to be partnering with Social Soup in delivering yet another measurement solution which helps advertisers understand how their marketing investment is driving an impact on in store sales.”

Social Soup has been operating for more than 10 years and works with their community of 165,000 Influences from peer to peer and high social reach on brands including Unilever, Nestle, CUB, PayPal and Optus.

Please login with linkedin to comment

redbikini Social Soup

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]