Social Soup Partners With Data Analytics Company Quantium

Social Soup Partners With Data Analytics Company Quantium
SHARE
THIS



Social Soup will be the first influencer marketing agency in Australia to offer in store sales measurement of its campaigns after signing a strategic partnership with data analytics company Quantium.

With spending on influencer marketing continuing to rise, the effective measurement and visibility of campaigns is becoming increasingly important to marketers wanting to ensure return on investment.

Social Soup together with Quantium will be able to provide greater clarity on the change in behavior of social influencers, and how it drives sales. Using its own data, Quantium will anonymously match aggregated sales data to the behaviour of Social Soup’s influencers to monitor the impact of its social influencers over a period of time.

The partnership follows a successful pilot of a campaign carried out by Social Soup on behalf of PZ Cussons brand Morning Fresh. Sharyn Smith, CEO at Social Soup said: “This new methodology means we can reliably track the behaviour of our social influencers and how that translates to driving sales in store.

“As a leader in the influencer marketplace we are showing how measurement should be tracked and proving what we do works to drive real sales impact for brands in addition to delivering valuable insights to brands.

“Social Soup is committed to ensuring accountability and measurement for our clients and we will shortly be announcing new technology to execute and manage our campaigns through an app.”

Lawrence Puang from Quantium added: “We are excited to be partnering with Social Soup in delivering yet another measurement solution which helps advertisers understand how their marketing investment is driving an impact on in store sales.”

Social Soup has been operating for more than 10 years and works with their community of 165,000 Influences from peer to peer and high social reach on brands including Unilever, Nestle, CUB, PayPal and Optus.

Please login with linkedin to comment

Latest News

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
**FILE*** A Thursday, Oct. 21, 2010 file photo the Sydney Head Office of Network Ten in Pyrmont, Sydney. Network Ten's Wake Up program and its early, morning and late news will be axed from Friday. (AAP Image/Lee Besford) NO ARCHIVING
  • Advertising
  • Media

Network Ten And MCN Reaffirm Sales Agreement Following CBS Sale

Network Ten and Multi Channel Network (MCN) have today reaffirmed that the sales representation agreement, which sees MCN manage the advertising interests for TEN, ELEVEN, ONE and the online catch-up streaming platform tenplay, will continue. Since the agreement was made in 2015, the Network Ten and MCN trading relationship has been an outstanding success. In […]

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.