How Social Media Reacted To Ten’s Bachelor In Paradise

How Social Media Reacted To Ten’s Bachelor In Paradise

Ten’s new reality romp, Bachelor In Paradise, isn’t exactly killing it in the ratings, pulling just 656,000 viewers last night for its second episode.

Although, it does appear to be faring a bit better on social media, if data from social media insights firm Meltwater proves anything.

As expected, most of the social conversations centred around contestants Jake, Tara, Davey and Brett. However, Laurina’s date card brought Blake back into the limelight after their muddy date, taking the medal for pash number two.

Screen Shot 2018-03-27 at 10.48.39 am

The second episode took a slight dive in social conversations last night. Many people were asking for Apollo, while others questioned the state of Michael’s singlet game. There was an eight per cent decrease in social conversations compared to Sunday’s premiere.

Social media coverage peaked at more than 1900 mentions on the night of the first rose ceremony across Facebook, Instagram, Twitter, YouTube and online blogs.

Screen Shot 2018-03-27 at 10.50.17 am

When it comes to the show’s villain, Brett Moore, his alliance with Tara and his supposed relationship off-Island with Stephanie Boulton did not sit well with Australian viewers.

Screen Shot 2018-03-27 at 10.51.27 am

If and when Steph arrives, she will have some questions that need answering. Not even Tara could save her from this one.

What will happen between Flo and Jake, after she admitted making the wrong decision in the next episode preview? Will Lisa and Luke finally get romancing? Will Jarrod bring a pot plant? Will the producers become the next contestants on the island?

Screen Shot 2018-03-27 at 10.53.48 am

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]