What Does Social Media Obsession Say About Us?

What Does Social Media Obsession Say About Us?
SHARE
THIS



Digital designer Tim Brown from Minneapolis Web Design says social media is now an addiction, but what does it indicate about our inner selves? Find out in his musings here.

What happens when I have a good thought, and immediately think… That’s tweetable. Not that long I ago, I thought in Facebook posts occasionally, and it sort of disturbed me. At this point in the game, for some reason I’m immune to caring, or thinking of “Post-thoughts”, (I’m coining this term right now) as in any way negative.

Is this like some kind of mental disease that’s taken over our culture?

Social media obsession slowly eating away at the fabric of society til one day every Miley Cyrus video is going to carry more weight than news of another Iraqi invasion? Well… whether that will happen or not is beyond me.

But I do know that the obsession goes farther back than the dawn of social media and past the dawn of the internet. It goes back to the very root of our lizard-brain desire to fit in. Outcasts get less meat after a hunt, outcasts might be disloyal to a clan, we all have to act with our best interests in mind.

To keep our best interests in mind in a social environment we need to connect with the people in our tribe and create connections that will carry us through the tough times.

We like to think people care about our shares, but do they?

I went on a trip a couple of years ago, and didn’t interact with any social media and remember coming back to a place with a computer and being like, ‘What did people do without me here?’ Of course they cared very little, and likely didn’t bat an eye while I was gone.

We’re of course on social media for ourselves, and everyone else plays a somewhat secondary role, to say the least. Of course if they all were not on there it wouldn’t provide us with the mirror to bounce off our thoughts and experiences and thus would lose some of it’s meaning.

What if every connection on social really matters

But, what if it our social media obsession says we’re really just looking for connection. What if it’s all real? What if every tweet exchanged and blog comment is a legitimate interaction with a real live human being, enriching our lives when it’s positive and constructive. We don’t have to have such a harsh stance on social media obsession if that’s the case.

Or, perhaps it’s just part of a longer discussion going back to MTV, the sixties and the roaring twenties where fads come in and people conform, and the conversation becomes a bit egocentric because every hipster wants a platform, and to get his ideas out into the world.

The snake-oil traveling salesman of the 1780’s is the much maligned social media salesman of today. “I’m the expert!” they scream, their websites looking like they fell out of someone’s pocket in 2002.

The human element has always been there, before blog posts, there were magazine articles and books, and every author thought of a good way to turn a phrase and got on his typewriter and click-clacked it out there. It just took a little while for his idea to get out to the public, and for the feedback to come in.

But some feedback would inevitably roll in and the dopamine would gush into his neural cortex. ‘Ahhhhhh, thank you for response’ he could humbly say. Now we favorite it, we get a little bleary eyed at every Re-tweet. We’re all authors now. We all can stand by our roster of Tweets and Facebook posts, and Instagram photos and say, ‘This is me, I matter.’

Can a post or tweet be a respectable artistic and creative expression?

The posts can partly be just a broader experience of the creative experience as well, not just an extension of the writer’s experience. The role they can serve can somewhat be akin to a graphic or web design creation, a snippet of creativity injected out onto the broader web.

I heard someone on a podcast recently say that his wife crafts Facebook posts in a way that is somewhat unique, that she gets a crazy amount of interaction and it’s literally remarkable how interesting and funny people find them.

This has encouraged her to pick up writing and is now considering writing a blog, and perhaps a book one day because of all the positive reactions she’s gotten.

Setbacks in social obsession

I personally, also know what it feels like to suffer small defeats in the battlefield of social media. Have you ever posted something on Facebook that you’re extremely proud of, only to see it go ‘like-less’ for two hours, only to be liked by your mom in an epic blaze of social media embarrassment?

This after some trivial thing a day before got 10 likes without having taken any work on your part whatsoever?

Business Facebook pages these days are almost impossible to rev-up unless you have a fun or sexy product or service, or you do advertising or promoted posts. In the end I think what my marketing mentor told me is highly correct: If it has to do with someone’s pocketbook or something they’re extremely interested in, they’ll read your thousand words, but if it isn’t compelling they won’t read 100.

 

Please login with linkedin to comment

Latest News

Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, left), co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine