Soap Makes $100K With ‘Over The Top Tower Defence’ in 10 Days

Soap Makes $100K With ‘Over The Top Tower Defence’ in 10 Days
SHARE
THIS



Digital agency Soap Creative’s dedicated gaming unit SMG Studio has launched its debut game ‘Over the Top Tower Defence’ (OTTTD).

The game has raked in $100,000 in less than 10 days.

The full release:

“Almost a year after digital agency Soap Creative launched its dedicated gaming unit SMG Studio, the four person team has announced its debut game OTTTD ‘Over The Top Tower Defence’ has raked in AUD$100k in just under 10 days.

The game is a unique spin on the popular tower defence genre, featuring an array of crazy weapons, heroes and enemies over 20+ levels. The over-the-top gameplay reflects the resurgence of hardcore games after a period where mobile was dominated by casual gaming. The game was developed in Unity 3D and is available for all mobile and tablet devices, with a desktop version slated to launch on Steam in Q3/2014.

The game has been well received by gamers earning glowing reviews from influential gaming sites Pocket Gamer and Touch Arcade as well as a “Best Games of May” feature on the iTunes® Store. With no media spend it has reached the top 6 paid games in Australia & top 25 paid games in 34 other countries. For launch, SMG collaborated with well-known YouTube animator Mick Lauer, better known as Ricepirate, to voice the characters & create an animated launch trailer with over 100,000 views.


SMG Studio was one of just ten companies funded by Screen Australia’s $20 million Games Enterprise grant before it was cut. Ashley Ringrose, Founder of Soap Creative and SMG Studio noted the absence of funding won’t affect SMG and that Soap will continue to develop the business through its operations in Sydney. Prior to establishing SMG, the Soap team had developed other mobile titles including Thumbzilla, selling over 150,000 copies before transitioning to an ad-supported model with 3 million downloads and Diggin Dogs published by Chillingo, publisher of Angry Birds and Cut The Rope.

Says Ross Raeburn, Managing Director “Soap has a twelve year gaming heritage, having developed over 300 games for brands wanting to use light entertainment to engage their audience. The decision to launch a dedicated games unit is an investment in our culture and ‘Soap’s Play. Make. Do’ philosophy”

Ringrose added “We don’t want to be another agency talking about innovation, we want be the agency that does what many of our clients do – make compelling products that consumers love”

Soap’s interest in gaming reflects the broader shift in media consumption and entertainment choices of Australians. The 2014 Digital Australia report revealed the extent of gaming, finding 1 93% of households have a gaming device and that on on average Australian’s play an hour each day, with 81% of mums and 83% of dads playing. The report also noted that the average in-game purchase was $5 per month. Raeburn cited Lynx Lunar Racer, a game the agency developed for Unilever Australia’s LYNX brand, as an example of how advertisers are reaching these households.

“Branded content has become synonymous with long and short form video, but gaming presents a greater grab at audience attention spans, plus it provides far greater revenue opportunities” added Raeburn.

OTTTD is available on mobile and tablet devices for $2.99 from the iTunes Store, Amazon Store & Google Play.”

Please login with linkedin to comment

Latest News

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]