Soap Makes $100K With ‘Over The Top Tower Defence’ in 10 Days

Soap Makes $100K With ‘Over The Top Tower Defence’ in 10 Days
SHARE
THIS


What best describes you?

Digital agency Soap Creative’s dedicated gaming unit SMG Studio has launched its debut game ‘Over the Top Tower Defence’ (OTTTD).

The game has raked in $100,000 in less than 10 days.

The full release:

“Almost a year after digital agency Soap Creative launched its dedicated gaming unit SMG Studio, the four person team has announced its debut game OTTTD ‘Over The Top Tower Defence’ has raked in AUD$100k in just under 10 days.

The game is a unique spin on the popular tower defence genre, featuring an array of crazy weapons, heroes and enemies over 20+ levels. The over-the-top gameplay reflects the resurgence of hardcore games after a period where mobile was dominated by casual gaming. The game was developed in Unity 3D and is available for all mobile and tablet devices, with a desktop version slated to launch on Steam in Q3/2014.

The game has been well received by gamers earning glowing reviews from influential gaming sites Pocket Gamer and Touch Arcade as well as a “Best Games of May” feature on the iTunes® Store. With no media spend it has reached the top 6 paid games in Australia & top 25 paid games in 34 other countries. For launch, SMG collaborated with well-known YouTube animator Mick Lauer, better known as Ricepirate, to voice the characters & create an animated launch trailer with over 100,000 views.


SMG Studio was one of just ten companies funded by Screen Australia’s $20 million Games Enterprise grant before it was cut. Ashley Ringrose, Founder of Soap Creative and SMG Studio noted the absence of funding won’t affect SMG and that Soap will continue to develop the business through its operations in Sydney. Prior to establishing SMG, the Soap team had developed other mobile titles including Thumbzilla, selling over 150,000 copies before transitioning to an ad-supported model with 3 million downloads and Diggin Dogs published by Chillingo, publisher of Angry Birds and Cut The Rope.

Says Ross Raeburn, Managing Director “Soap has a twelve year gaming heritage, having developed over 300 games for brands wanting to use light entertainment to engage their audience. The decision to launch a dedicated games unit is an investment in our culture and ‘Soap’s Play. Make. Do’ philosophy”

Ringrose added “We don’t want to be another agency talking about innovation, we want be the agency that does what many of our clients do – make compelling products that consumers love”

Soap’s interest in gaming reflects the broader shift in media consumption and entertainment choices of Australians. The 2014 Digital Australia report revealed the extent of gaming, finding 1 93% of households have a gaming device and that on on average Australian’s play an hour each day, with 81% of mums and 83% of dads playing. The report also noted that the average in-game purchase was $5 per month. Raeburn cited Lynx Lunar Racer, a game the agency developed for Unilever Australia’s LYNX brand, as an example of how advertisers are reaching these households.

“Branded content has become synonymous with long and short form video, but gaming presents a greater grab at audience attention spans, plus it provides far greater revenue opportunities” added Raeburn.

OTTTD is available on mobile and tablet devices for $2.99 from the iTunes Store, Amazon Store & Google Play.”

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]