This year the MCN Melbourne team decided to shake things up and hold a combined upfront event for 500 media agencies clients. The event, which took place last Wednesday, was an evening function with an on the couch session with MCN leaders and their Editor-at-Large, Paul McIntyre.
The night was an opportunity to extend what is MCN’s DNA: to lead and innovate, the upfront format and do something different in market.
From Peter Helliar’s comedy routine kicking off the night with barrels of laughs, to an engaging panel discussion around MCN’s vision for 2017, to the groovy moves on the dance floor from some of the top CEOs around town in the wee hours, it really made a mark.
Check out the gallery above and try spot your mug if you were one of the lucky ones attending!