SnackableTV To Become “The Netflix Of Short-Form Content” For Millennials

SnackableTV To Become “The Netflix Of Short-Form Content” For Millennials
SHARE
THIS



Sydney company Kontented says it wants to become “the Netflix of short-form content” aimed at Gen Y with its mobile youth web platform and video network, SnackableTV.

Kontented CEO Kate Edwards came up with the idea to create what’s being dubbed “a Netflix for young people” while on maternity leave and is now growing the company at a rapid rate thanks to support from the NSW government.

The company recently secured a $300,000 loan from the state government through Jobs for NSW to help it scale and grow to more than 50 full-time staff members in the next three years.

Since December, Kontented has grown from five to 15 full-time staff, as well as engaging more than 15 contractors and hundreds of freelancers.

The company also recently secured a partnership with APN News and Media as the official youth broadcast channel on Catch – a free in-transit content player to be used as part of a Sydney-based trial.

Edwards said she hopes to create a sustainable content marketplace where creators and makers of quality content have a path for distribution, which will in turn create jobs and steady growth for the creative industry.

“The hardest audience to find is a young audience, and we aim to be the Netflix of short-form content for young people,” she said.

“Rather than go to Facebook we want them to check out SnackableTV, because there is no opinion, no likes, no trolls – just good content.”

Kate Edwards

Kate Edwards

Deputy Premier and Minister for Regional NSW, Small Business and Skills, John Barilaro, added: “Kontented is a great NSW start-up which launched its SnackableTV platform just a few months ago, but has already had more than six million views, most of those from the 13- to-17 age group.

“Any parent with a teenager knows that they can sometimes be easily distracted, so the short-form content provided by SnackableTV is ideal, covering everything from music to film and gaming, along with fashion, beauty and lifestyle, as well as podcasts.

“This is an outstanding example of a forward-thinking company that will provide a springboard for NSW’s burgeoning creative talent.”

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine