SmoothFM Partners With Sofa Company To Launch New Lifestyle Site

SmoothFM Partners With Sofa Company To Launch New Lifestyle Site

NOVA Entertainment has partnered with Australia’s sofa specialist Plush to commercially launch www.smooth.com.au, evolving smoothfm beyond radio and capitalising on its strength as a lifestyle brand.

Jane Elliott
Posted by Jane Elliott

As Australia’s newest lifestyle destination, www.smooth.com.au is a complete re-launch of the smoothfm mobile site, smooth app and website. smooth online delivers content that plays a role in consumers lives and is designed to complement their busy lifestyles, passion points and create aspiration around the food, travel, family, health, love and relationships pillars.

smooth online has been designed and built to meet strong commercial demand, providing brands with tailored and unique integration opportunities including native content experiences all with the powerful amplification of smoothfm’s broadcast success.

Since its soft launch in January 2016, smooth online has achieved a 40 per cenft lift in average weekly unique browsers and a 34 per cent** increase in total time spent on site, and has reached a combined Facebook following across smoothfm Sydney and Melbourne of 728,000 fans.

Nicole Bence, NOVA Entertainment’s digital commercial director said, “The launch of smooth online further cements smoothfm’s unique position as one of Australia’s most credible lifestyle brands, extending the conversation across our digital channels and bringing brands into a trusted environment through relevant and meaningful content creation. Our partnership with PLUSH will see us create a six-part video content series, ‘The Sofa Series’ with much-loved smoothfm host Cameron Daddo on the sofa with some of Australia’s biggest lifestyle influencers, providing best in market brand integration and content our audience will love and share.”

Chris Burke, Plush general manager said, “Plush has had a longstanding relationship with smoothfm. We have built our business around helping customers relax in the most comfortable surroundings, so we are very excited about partnering with smooth to launch this latest lifestyle venture.”