SMI Data: Ad Bookings Down 2.7% YOY To July But Buoyed By Big Spends On OOH

SMI Data: Ad Bookings Down 2.7% YOY To July But Buoyed By Big Spends On OOH
SHARE
THIS



AUSTRALIA’S media agency market bookings are down 2.7 per cent YOY to the month of July according to the latest SMI figures but could’ve been significantly worse had it not been a 21.7 per cent rise in OOH over the past 12 months.

The result came in a month book-ended by significant events, with the market buoyed by Federal Election-related ad spend in June while the Rio Olympics is expected to dominate the market in August.

Screen Shot 2016-08-15 at 2.53.51 pm

The month of July is also notable for the changeover of the Nine and Ten Networks’ Regional TV affiliation agreements to Southern Cross Austereo and WIN TV respectively, with that market disruption likely to have contributed to a 6.1% year-on-year decline in total Regional TV bookings.

However the TV market was also impacted by last year’s broadcast of the Ashes series on the Nine Network, pulling that sector down 4.6 per cent on last July’s Metropolitan TV result.

SMI AU/NZ Managing Director Jane Schulze said SMI was pleased to have worked with industry group Magazines Networks to `add back’ digital ad spend to magazines for the first time in July, the effect of which was to increase the size of the Magazine sector’s Agency bookings by 18 per cent to $13.6 million.

“All major magazine publishers are now selling their own digital advertising inventory and as such SMI has the first like-for-like digital ad spend figures which can be reliably published. We’ve previously done this work with NewsMediaWorks for the news media industry and we’re now thrilled to be able to provide an improved view of the total Magazine sector on an ongoing basis,’’ she said.

“And the data proves magazines to have the second highest proportion of digital ad spend relative to an industry total, with that title easily held by the newspaper market (its digital revenues represent more than 35per cent of its agency spend and 20 per cent of its Agency-plus-Direct ad spend, according to the News Media Index).’’

Meantime, Ms Schulze said the overall market remains in record territory over the calendar year period with both the Digital and Outdoor media reporting double digit calendar year growth.

“Australia’s advertisers continue to reward our media sector for the continuing investment in innovation and product development, with their total advertising investment so far $46.7 million ahead of the same seven month period last year.’’

Government Category ad spend also normalised this month with the total up $2.5 million from the same month a year ago (given the Election occurred on July 2) but the category moved outside SMI’s 10 largest.

Please login with linkedin to comment

duchess of cambridge obesity

Latest News

GDPR “Could Be A Content Killer”, Says Expert
  • Advertising
  • Media

GDPR “Could Be A Content Killer”, Says Expert

The way the European Union’s General Protection Data Regulation (GDPR) is interpreted could have a severe impact on publishers, according to one expert. The GDPR was introduced on 25 May 2018 to help consumers protect their data and reshape the way organisations approach data privacy through a consent model. Speaking recently at a roundtable event […]

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.