SMG Secures Toby Barbour As New MD As Annick Perrin Departs

SMG Secures Toby Barbour As New MD As Annick Perrin Departs

Starcom MediaVest Group has announced the appointment of Toby Barbour as its Sydney managing director, effective December 4, 2015.

Barbour (pictured below), who has been SMG’s client services director for the past two years, takes on the role as current managing director Annick Perrin is leaving the network in December.


SMG Australia CEO Chris Nolan said of the appointment: “We are delighted to welcome Toby to the Sydney leadership role. He will be an invaluable addition and has already done fantastic work for the agency and our clients over the last two years.

“I would also like to acknowledge and thank Annick for her leadership and dedication and wish her well in her next step.”

Passionate about strategy, brand and customer integration through a commercial lens, Barbour has extensive experience leading and building high-performance teams, with a successful career in marketing and sales management positions, including GM Consumer Marketing at Sony before joining SMG.

Barbour said: “I am absolutely thrilled to work alongside Chris Nolan to lead the Sydney team and drive the agency focus on continuing to create meaningful experiences for our clients’ brands.”

Latest News

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]

Inside Louis Vuitton’s Enduring Success
  • Marketing

Inside Louis Vuitton’s Enduring Success

B&T considers itself the Louis Vuitton of trade media: classic styling and understated elegance. OK, who are we kidding.

by B&T Magazine

B&T Magazine