Small Business Radio Eagle Waves Gets A Boost In 2015 With Rebrand

Small Business Radio Eagle Waves Gets A Boost In 2015 With Rebrand
SHARE
THIS



Australia’s radio station for small business, Eagle Waves Radio, has been given a boost with the announcement that it has merged with small business magazine, My Business. The network will be re-branded My Business Radio powered by Eagle Waves, and will return in February 2015.

Eagle Waves Radio founder, small business leader and award winning entrepreneur, Angela Vithoulkas, said: “In Australia there are over two million startups, small and medium businesses who don’t always have the time, access to resources or the expertise required in order to stay current with legislative, regulatory and industry trends that directly impact their business. Eagle Waves started in 2012 as a voice for these businesses, providing live online content and podcasts across a variety of in-demand topics.”

“We have built a loyal audience and I am pleased that we can continue to expand and broaden our content through our partnership with My Business,” Vithoulkas said.

My Business celebrated its 23rd anniversary this year and speaks directly to the SME sector via its monthly magazine that is distributed in both print and digital format and through its website, a weekly e-newsletter, social media platforms and its annual prestigious Business Awards that recognise small business excellence and innovation.

My Business, CEO, Steve Maidens, said, “Following 12 months of collaboration with Eagle Waves Radio we are excited to be taking our involvement to the next level. As the popularity of online radio grows, our objective is to be a ‘go-to’ source for small to medium business owners wanting to learn, share and empower each other to succeed and flourish.

“This new initiative will provide an opportunity to cover a broader number of topics and subject matter that are not addressed in depth by the mainstream media organisations. We will also offer members of the SMEA the opportunity to promote and profile their businesses to a wider audience and prospective clients,” Maidens said.

When My Business Radio powered by Eagle Waves returns to the air on February 1st, listeners will be welcomed by several new hosts providing educational and informational content that will be digitally recorded and made available as podcasts. The new format will allow for industry leaders and government officials to engage directly with the audience, ensuring that My Business Radio powered by Eagle Waves continues its role as the voice of small business in Australia.

Please login with linkedin to comment

Latest News

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation
  • Marketing

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation

SAP Australia today launched its 2017 Australian Digital Experience Report, revealing that Australian businesses have significantly improved the digital experience they provide, closing the gap to what consumers expect. However, while performance has improved, consumers are still more likely to be unsatisfied with digital experiences than delighted by them.  The report, based on results from […]

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
  • Campaigns

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex. The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials. Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.