Australia’s radio station for small business, Eagle Waves Radio, has been given a boost with the announcement that it has merged with small business magazine, My Business. The network will be re-branded My Business Radio powered by Eagle Waves, and will return in February 2015.
Eagle Waves Radio founder, small business leader and award winning entrepreneur, Angela Vithoulkas, said: “In Australia there are over two million startups, small and medium businesses who don’t always have the time, access to resources or the expertise required in order to stay current with legislative, regulatory and industry trends that directly impact their business. Eagle Waves started in 2012 as a voice for these businesses, providing live online content and podcasts across a variety of in-demand topics.”
“We have built a loyal audience and I am pleased that we can continue to expand and broaden our content through our partnership with My Business,” Vithoulkas said.
My Business celebrated its 23rd anniversary this year and speaks directly to the SME sector via its monthly magazine that is distributed in both print and digital format and through its website, a weekly e-newsletter, social media platforms and its annual prestigious Business Awards that recognise small business excellence and innovation.
My Business, CEO, Steve Maidens, said, “Following 12 months of collaboration with Eagle Waves Radio we are excited to be taking our involvement to the next level. As the popularity of online radio grows, our objective is to be a ‘go-to’ source for small to medium business owners wanting to learn, share and empower each other to succeed and flourish.
“This new initiative will provide an opportunity to cover a broader number of topics and subject matter that are not addressed in depth by the mainstream media organisations. We will also offer members of the SMEA the opportunity to promote and profile their businesses to a wider audience and prospective clients,” Maidens said.
When My Business Radio powered by Eagle Waves returns to the air on February 1st, listeners will be welcomed by several new hosts providing educational and informational content that will be digitally recorded and made available as podcasts. The new format will allow for industry leaders and government officials to engage directly with the audience, ensuring that My Business Radio powered by Eagle Waves continues its role as the voice of small business in Australia.