Communications strategy agency Slingshot has hired seasoned media executive and former PHD global business director Angela Feruglio to lead its Melbourne office.
With more than 20 years of media and advertising experience working in Australia and Asia, Feruglio is well regarded across Melbourne’s agency landscape. She joins Slingshot as general manager after three years at PHD Melbourne where she was responsible for generating $40 million in new billings growth. She previously worked at MindShare in a business and strategy role for six years, was at Starcom MediaVest for ten years and has worked at Leo Burnett and The Campaign Palace. In addition she lectures on advertising media strategy at RMIT University.
Feruglio will oversee Slingshot’s growing client list in the city including SPC Ardmona, in addition to driving new business as it looks to increase its presence.
Speaking on her appointment Slingshot CEO Simon Rutherford said: “When we were looking to hire a Melbourne general manager Angela’s name came up on the list of everyone we spoke to. She has an exceptional media background working in business development and management roles at some of the biggest agencies in the country and her understanding of the Melbourne market is second to none. We are delighted that she has joined Slingshot and we are looking forward to building the Slingshot Melbourne business with Angela at the helm.”
Feruglio added: “Melbourne is a dynamic media market, Slingshot’s offering is one that will resonate with those advertisers looking for a different approach when it comes to communications strategy. I’m looking forward to working with our existing clients here and growing the business further.”
The appointment of Feruglio follows the addition of data scientist Stuart Dennon into a newly created role and further hires in the strategy team due to be announced shortly.