PR Firm Sling & Stone has announced it is expanding its services to New Zealand, after seven years operating in its home market of Australia.
Marija Bijelic will relocate to Wellington to head up Sling & Stone’s expansion across the Tasman.
Sling & Stone founder and CEO Vuki Vujasinovic said: “In order to work with the world’s best, we know we have to be in more places around the world, and New Zealand is our first step to doing that.
“We have a relentless focus on the types of clients we partner with at Sling & Stone, which we think is quite different in our industry. It leads to deep knowledge, experience, and passion. We have a feeling our approach can work beyond our shores, and we’re excited to start showing the world what we’ve got.
“Marija is the first person I ever hired. She’s been instrumental in shaping the agency we are today, and she’s the best person to lead our office in Wellington.”
Commenting on her new role, Bijelic said: “Sling & Stone has gone from strength to strength over the past seven years, and I’ve been fortunate to have been a part of the company since the early days. It’s been incredible to see the evolution and growth of our work as we’ve scaled.
“We started doing PR in a different way to others in the industry, and it worked. We don’t take ourselves too seriously, but we do take our work seriously, and we have a focus and passion that I’ve never seen anywhere else.
“I’m looking forward to working with entrepreneurs and media in New Zealand. This country has a rich history of innovation, and we’re going to play our own small part in shining a light on that.”