There ought to be very few sore Australian heads in Cannes when they wake up later today as Australia managed only a handful of silver and bronze lions in the categories announced overnight – design, mobile, outdoor, print and publishing, and radio and audio.
Proving the parlous state of print in Australia, no Australian entries made the cut in the category. However this should come as little surprise as no Australian entry made the shortlist. We wonder if there were even any entries submitted?
The grand prix for the category was won by Brazilian agency Agencia Africa, part of DDB, for its work Tagwords on behalf of Budweiser.
In design, Cummins&Partners Melbourne bagged a silver for its work The Most Interesting Job In The World on behalf of The Australian Secret Intelligence Service.
Ogilvy Australia, Sydney managed a bronze in the category for its work The Museum That Made a Name For Itself By Changing Its Name on behalf of the Museum of Contemporary Art.
The grand prix for design went to AMVBBDO, London for its work Trash Isles on behalf of Plastic Oceans/Lad Bible.
In mobile, Kiwi agency Colenso DDBO grabbed gold, silver and bronze with its work SelfieStix on behalf of the Pedigree brand within Mars. WhiteGrey Melbourne was the only Australian agency to trouble the scorers with a bronze for its Invisible Friends on behalf of the Missing Persons Advocacy Network.
The grand prix for the category went to another Brazilian agency Grey Brazil for its work Corruption Detector on behalf of Reclame Aqui.
Outdoor was also slim pickings for Australia, with CHE Proximity being awarded silver for its Inconvenience Stores on behalf of Swann Insurance and Y&R Melbourne grabbing bronze for Sip Safe for Monash University.
Five grand prix lions were handed out for outdoor, with four going to different executions for McDonalds produced by Cossette, Toronto. The final grand prix was awarded to Comedy Central for The Daily Show Presents: The Donald J Trump Presidential Twitter Library.
In radio and audio, Clemenger BBDO Brisbane won two bronze awards for two separate executions on behalf of Super Retail Group’s Boating Camping Fishing.
The grand prix in the category went to Ogilvy Cape Town for Soccer Song For Change on behalf of Carling Black Label and its Anti Abuse Initiative.