Sizmek Boosts Team With New Hires And Promotions
Open ad management company Sizmek has announced several key new hires and promotions, as it continues to expand its programmatic, mobile, video, and data business across the Asia-Pacific region.
The company announced that Scott Ries has been elevated to the title of APAC technical services director and mobile specialist for Sizmek, formally extending his reach into Asia.
The Sydney-based head of programmatic trading, Dylan Robinson, has also been promoted to APAC head of commercial for the recently formed Media Solutions division.
Ries brings more than sixteen years’ experience in the digital advertising and technology industry. He joined Sizmek after its acquisition of Eyeblaster in 2010, where he was head of creative account management. Ries now leads a team responsible for managing highly technical creative campaigns for some of the world’s largest advertisers.
Robinson has been part of Sizmek’s programmatic trading team for over three years, working across display, mobile and video, and working closely with trading desks, and demand and supply side platform providers. Prior to Sizmek, Robinson was APAC sales director for SpotX.
“We’re pushing ahead with our growth strategy in Asia to provide advertisers, agencies, publishers, and trading desks with an end-to-end ad management solution across mobile, video, data and programmatic technologies,” said Carolyn Bollaci, VP, global accounts, Asia-Pacific.
“Scott and Dylan both have a wealth of knowledge and experience within the industry and have formed long and trusted relationships with clients and partners across the region.”
As the demand for data solutions and technologies increases in Asia the company has promoted Fay Koo to data product specialist for APAC. Koo joined Sizmek in 2010 through the acquisition of Eyewonder, and has since become an expert on Sizmek’s wide range of data products, from ad verification to attribution. In this new role, she will be using her technical knowledge and expertise to meet the growing needs of clients and partners across the region.
To support the continued expansion of the company in Asia-Pacific, Sizmek has also hired Ayaan Mohamud (pictured at the very top) as head of marketing for APAC, based out of the company’s Sydney office. She brings five years of digital experience with her, having worked in both agency and client-side roles in Europe.
Prior to Sizmek, Mohamud was the European marketing manager for DataXu, a leading programmatic marketing provider. Before DataXu, she worked in the EMEA marketing team for comScore where she was responsible for all marketing programs in their two largest European markets, the UK and Germany.
Sizmek also recently announced that it has hired former PHD account executive, Keaton Hulme-Jones as a strategic account manager in its Melbourne office. He is responsible for advising clients across digital strategy, ad tech, and media solutions.
“Sizmek are digital trailblazers, produce great innovation, have a complete suite of excellent products and I’m glad to work with an amazing bunch of people in the Australian office,” said Hulme-Jones.
The announcements follow the recent elevation of Singapore-based Ryan Murray, the former general manager of mobile DSP, StrikeAd, to spearhead the company’s new Media Solutions Unit in the Asia-Pacific region. Sizmek acquired StrikeAd in May, and Murray was one of its early employees.
The Media Solutions division includes Sizmek’s programmatic services business, StrikeAd by Sizmek, ad verification tools, and mobile tracking and targeting – secured through the acquisition of Aerify last year.
Please login with linkedin to comment
Russell HowardLatest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.