Revealed: The Six Agencies Invited To Pitch For GSK Media Account

Revealed: The Six Agencies Invited To Pitch For GSK Media Account
SHARE
THIS



Yesterday, GlaxoSmithKline (GSK) begun a review of its global media planning and buying business.

Now, AdWeek has revealed the six agencies invited to pitch for the multi-billion dollar account.

All six major media agencies have been invited to pitch; WPP, Omnicom, Publicis, Dentsu, Havas and IPG.

The news of the review follows the three-year contracts with incumbent agencies PHD and MediaCom drawing to a close, having won the account in 2015.

This was two years after GSK consolidated its media account with GroupM in 2013, keeping on PHD as its lead media agency in the US.

According to Ad Age, GSK spent roughly $US1.7 billion on advertising in 2017.

Speaking on GSK’s position in the market, R3 Principal Greg Paull said, “GSK’s stock has been in decline since June last year, forcing a lot of pressure on the business and on suppliers.”

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?